ON THE GO GLAM - Includes a sponge for mess-free application anytime, anywhere.
ALL IN ONE WONDER - Achieve a flawless base without the need for concealer or powder.
RADIANCE IN A SWIPE - Instantly enhances your skin's natural glow with just one step.
PERFECT FOR EVERY SKIN - Designed for normal skin types, ensuring a comfortable wear all day.
TRANSFORMATIVE TEXTURE - Lightweight formula that shifts from solid to liquid for a seamless blend.
Max Factor Miracle Touch Smoothing Foundation in 40 Creamy Ivory is a revolutionary lightweight foundation that transforms from solid to liquid, providing a flawless finish without the need for additional products. With its convenient sponge applicator, this foundation is perfect for busy women seeking radiant skin on the go.
Specifications
Manufacturer
Procter & Gamble
Package dimensions
9 x 9 x 2.2 centimetres
Package Weight
0.15 Kilograms
Item dimensions L x W x H
10.2 x 2.5 x 2.5 centimetres
Item weight
0.1 Kilograms
Brand
Max Factor
Colour
40 Creamy Ivory
Format
Aerosol
Volume
12 Millilitres
Skin type
Normal
Special features
Lightweight,Radiant
Target audience
women
Item model number
81565055
Product Dimensions
10.16 x 2.54 x 2.54 cm; 100 g
ASIN
B001IZYQ92
Have a Question? See What Others Asked
is the creamy ivory dark? I have kind of fair skin
Can you wear loose powder with this makeup ? What light shade has pink undertones ?
How can i find a different color i need warm almond 45?
Does creamy ivory has yellow or pink undertones? I have fair skin with yellow undertones
Reviews
3.7
All from verified purchases
G**G
I have found the perfect foundation!
I am so glad I tried this foundation. I have very pale skin and this is perfect, makes my skin look smooth and even, not at all orange. I would recommend using with a primer to ensure it lasts all day and a powder to finish. Coverage can be built up to a level you want. As good as premium brands.
R**L
Not Miracle Touch
I don't know what this is but it's not Miracle Touch.I've been using this for years and it's a solid foundation.This is a thin liquid and so it's not even in an appropriate package.It spilled all over the place when I unscrewed the top.Not possible to open it without it spilling.I doubt Max Factor would present it like this
E**A
It's easy to use
This is my go to foundation since it first came out. I would say it has a medium coverage (so covers up most darkness areas on your face but you will need to use some concealer). It's easy to use , doesn't make you look cakey and even comes with its own sponge which is handy for when you are out and about and don't want to take a foundation brush or beauty blender with you. I have naturally quite oily skin and this works well for me with a bit of compressed powder in my t-zone , nose and chin.
J**Y
Nice Coverage, Easy to Apply, Needed to Powder Nose
The product goes on smooth, but it has this smell to it at first. I applied using the sponge applicator it comes with, and it gave decent coverage. It was easy to build coverage, too. However, for the best application I did end up using a makeup brush to smooth it all out. Normally I like to use my foundation as a quick primer for eyeshadow, but this one didn't quite work for that. Throughout the day nothing settled in my laugh lines, which I only just started to notice I had thanks to my old foundation! I don't mind having some wrinkles as I age, but I do mind when my makeup decides that is the only place to be. I liked the coverage each layer gave me. 1 layer evened out my tone and blemishes moderately and brightened up my face some. 2nd layer fixed up some under eye darkness and evened out a few red patches I had from getting over a fever. I did a 3rd layer under my eyes, which brought an extra brightness to them which was nice after being sick! The description says you don't need to set with powder, but I couldn't get it to stay on my nose any length of time without using a powder to set. My nose does get oily.
F**W
Amazing product for all skin types!
This is one of my favourite foundations of all time.The product is so smooth and creamy, and the colour matches me perfectly.The foundation doesn't need priming, I do however, use a setting powder because I prefer a matte finish, but it could easily be worn without.The product lasts all day, it doesn't cake or clog pores!There isn't very much product in there, but don't let that put you off, with this product a little goes a really long way.There is also a sponge in the lid, which is great for blending (it's a good quality sponge), but I also apply this as a concealer as well, using my concealer brush and then blending with my finger.SUCH A GREAT PRODUCT! I reccomend!
G**E
Okay, but..
This product is good and smooth, but to the touch it is rather sticky and rough... so your face feels a bit heavy with it, even though I only put on a little bit! And sadly it was a bit orangy/tanned, so it looked strange against my paler neck. Have not used it since, wish I could return it. Good points though is that it covers any dry skin, it makes your skin look healthy and smooth. Just not suitable for me I guess, I must be too pale!
M**D
Light and natural finish
I have used this foundation for about a year now and this is my first time buying from Amazon. Arrived quickly. I don't like to used a heavy foundation and usually stick to a BB cream but this is nice and light and gives a good coverage... My friend are always surprised when I tell them I'm wearing makeup as it's a very natural colour for me. I use this just for everyday wear and love it!!
D**L
Faulty product originating Max Factor
There was a fault with this product that I don’t believe originated with the vendor.The preparation I received was “runny” causing it to spread all over the place when I opened the pot. I’ve purchased this product many times before from the supermarket and so I know that it should be solid. It was also quite drying in comparison to the same product that I’ve previously used and an application didn’t last the whole day like it usually does.(The vendor gave me a refund very easily).
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Anjali K.
The product quality is outstanding. Exactly what I needed for my work.
1 month ago
Neha S.
Excellent communication throughout the order process. Product is perfect.
1. Use the compact sponge for application. 2. Match the foundation with the skin tone of your jawline to choose the ideal shade. 3. Apply the foundation starting from the centre of your face and blend it outwards for professional results. 4. Use the edge of the sponge to conceal dark circles and blemishes. 5. Always apply the foundation in natural light.
Box Contains
1 x Max Factor Miracle Touch Liquid Illusion Ivory foundation
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I would recommend using with a primer to ensure it lasts all day and a powder to finish. Coverage can be built up to a level you want. As good as premium brands."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"R***L"},"datePublished":"29 May 2020","name":"Not Miracle Touch","reviewBody":"I don't know what this is but it's not Miracle Touch.I've been using this for years and it's a solid foundation.This is a thin liquid and so it's not even in an appropriate package.It spilled all over the place when I unscrewed the top.Not possible to open it without it spilling.I doubt Max Factor would present it like this"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"E***A"},"datePublished":"12 June 2015","name":"It's easy to use","reviewBody":"This is my go to foundation since it first came out. I would say it has a medium coverage (so covers up most darkness areas on your face but you will need to use some concealer). It's easy to use , doesn't make you look cakey and even comes with its own sponge which is handy for when you are out and about and don't want to take a foundation brush or beauty blender with you. I have naturally quite oily skin and this works well for me with a bit of compressed powder in my t-zone , nose and chin."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"4.0"},"author":{"@type":"Person","name":"J***Y"},"datePublished":"12 March 2017","name":"Nice Coverage, Easy to Apply, Needed to Powder Nose","reviewBody":"The product goes on smooth, but it has this smell to it at first. I applied using the sponge applicator it comes with, and it gave decent coverage. It was easy to build coverage, too. However, for the best application I did end up using a makeup brush to smooth it all out. Normally I like to use my foundation as a quick primer for eyeshadow, but this one didn't quite work for that. Throughout the day nothing settled in my laugh lines, which I only just started to notice I had thanks to my old foundation! I don't mind having some wrinkles as I age, but I do mind when my makeup decides that is the only place to be. I liked the coverage each layer gave me. 1 layer evened out my tone and blemishes moderately and brightened up my face some. 2nd layer fixed up some under eye darkness and evened out a few red patches I had from getting over a fever. I did a 3rd layer under my eyes, which brought an extra brightness to them which was nice after being sick! The description says you don't need to set with powder, but I couldn't get it to stay on my nose any length of time without using a powder to set. My nose does get oily."},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"F***W"},"datePublished":"18 October 2014","name":"Amazing product for all skin types!","reviewBody":"This is one of my favourite foundations of all time.The product is so smooth and creamy, and the colour matches me perfectly.The foundation doesn't need priming, I do however, use a setting powder because I prefer a matte finish, but it could easily be worn without.The product lasts all day, it doesn't cake or clog pores!There isn't very much product in there, but don't let that put you off, with this product a little goes a really long way.There is also a sponge in the lid, which is great for blending (it's a good quality sponge), but I also apply this as a concealer as well, using my concealer brush and then blending with my finger.SUCH A GREAT PRODUCT! I reccomend!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"3.0"},"author":{"@type":"Person","name":"G***E"},"datePublished":"22 March 2013","name":"Okay, but..","reviewBody":"This product is good and smooth, but to the touch it is rather sticky and rough... so your face feels a bit heavy with it, even though I only put on a little bit! And sadly it was a bit orangy/tanned, so it looked strange against my paler neck. Have not used it since, wish I could return it. Good points though is that it covers any dry skin, it makes your skin look healthy and smooth. Just not suitable for me I guess, I must be too pale!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"5.0"},"author":{"@type":"Person","name":"M***D"},"datePublished":"17 July 2017","name":"Light and natural finish","reviewBody":"I have used this foundation for about a year now and this is my first time buying from Amazon. Arrived quickly. I don't like to used a heavy foundation and usually stick to a BB cream but this is nice and light and gives a good coverage... My friend are always surprised when I tell them I'm wearing makeup as it's a very natural colour for me. I use this just for everyday wear and love it!!"},{"@type":"Review","reviewRating":{"@type":"Rating","ratingValue":"1.0"},"author":{"@type":"Person","name":"D***L"},"datePublished":"18 September 2019","name":"Faulty product originating Max Factor","reviewBody":"There was a fault with this product that I don’t believe originated with the vendor.The preparation I received was “runny” causing it to spread all over the place when I opened the pot. I’ve purchased this product many times before from the supermarket and so I know that it should be solid. It was also quite drying in comparison to the same product that I’ve previously used and an application didn’t last the whole day like it usually does.(The vendor gave me a refund very easily)."}],"aggregateRating":{"@type":"AggregateRating","ratingValue":3.625,"bestRating":5,"ratingCount":8}},{"@type":"FAQPage","mainEntity":[{"@type":"Question","name":"is the creamy ivory dark? I have kind of fair skin","acceptedAnswer":{"@type":"Answer","text":"I have fair skin, and I use the golden. Don't know about the creamy ivory."}},{"@type":"Question","name":"Can you wear loose powder with this makeup ? What light shade has pink undertones ?","acceptedAnswer":{"@type":"Answer","text":"Yes, you can. It is actually recommended - to wear loose powder. This shade has pink undertone. Pinkish neutral. No yellow undertones. Be free to take it. Its really okay. No.40 - Creamy Ivory."}},{"@type":"Question","name":"How can i find a different color i need warm almond 45?","acceptedAnswer":{"@type":"Answer","text":"I have no idea about that"}},{"@type":"Question","name":"Does creamy ivory has yellow or pink undertones? I have fair skin with yellow undertones","acceptedAnswer":{"@type":"Answer","text":"Sorry, i use the darker skin tones so don't know"}}]}]}
