L’Oréal Excellence Permanent Hair Dye Colouring Cream, 100% Grey Coverage, With Pro-Keratin + Ammonia-Free, Universal Nudes, 5U Light Brown

Beautiful colourCovers grey hairLeaves hair in excellent conditionNo drynessHighly recommend

Great hair dye and covering all my gray

Same as usual loreal brands. Came with everything, detailed instructions, ease of use. I would say its a bit darker than expected, my hair was a washed out brown/blonde but after using this it's almost black with a brown tint in the light. Haven't done the first wash yet though so I am expecting it to lighten as I was my hair. Can't complain really

Excellent natural cover and grey coverage. Grey coverage 100% better than L’Oréal preference.

As I waited for this hair dye to work its magic on my greying hair, I decided to order a few bits from Amazon and then read the reviews for the dye. I usually have L'oreal light brown hair dye on subscription but as I was told it was unavailable at present I decided to make a one off purchase of what I thought was the same thing although the picture on the front was of a different woman. Light brown permanent hair dye - same right ? Er no ! I wish I had read the reviews first. It looked different (the box), had a different consistency and then I realised it did not contain any ammonia which I regarded as a win. I followed the instructions to the letter and my light brown/grey hair is now jet black and I look like a fortune teller ! I am very unhappy to put it mildly and see that others have experienced this too, so please do not use this dye if you want to be assured of your regular colour ! Never again. This company should be ashamed of themselves. One star is being generous !

My hair is dark brown, this dye is a lovely colour in my hair but unfortunately it has not covered the grey at all

Great product

Great