IT Cosmetics Your Skin But Better Foundation + Skincare - Hydrating Medium Buildable Coverage - Minimizes Pores & Imperfections - Natural Radiant Finish - With Hyaluronic Acid - 1.0 fl oz

I understand this particular foundation has been discontinued by IT. I'm really not a fan of it's new foundations - they're either too glowy or too thick since they contain SPF. So pleased to find it on Amazon who delivered within a few days. I'm a happy camper till Amazon runs out of it

I love this foundation! It’s my go-to! It gives such a light, natural look. The ONLY thing I would change about it is giving it a little more coverage to cover under my eyes and pimples better. I have tried SO many full coverage foundations and they don’t give a natural finish like this one. So I’ll have to stick with concealer! This foundation doesn’t feel cakey or heavy. It feels very light. It lasts a long time. I use 1-2 squirts all over my face. 1 if I don’t have any problem areas. 1 more if I want to put another coat on problems areas. This is definitely worth the money. If you have tried the other IT cosmetics foundation and felt like it was way too heavy, try this one! Since it’s not a full coverage, it’s so much different!!!!

Even though I read the descriptions very carefully, I wasn't prepared for how runny it is; I'm not sure that is a bad thing, it's just different. I would say the coverage is pretty good, not amazing. I'm older- I have deep wrinkles and age spots so that should be considered. It does set into the wrinkles, the same as my previous cheaper makeup. I find that if I go over and over with the brush, I can 'fix' that. I don't have to use very much so it will last a good while. I'm not sure if I will reorder.

This foundation is so beautiful, I just recently got it about a month ago. I figured I would try it because it was lightweight and I was looking for something comparable to the discontinued makeup forever water weight foundation. This foundation is so beautiful, dries down very nicely. No tacky feeling after it dries down. I noticed hands or sponge application gives the best dry down. I have combination skin, so I like for my makeup to dry down completely. It last all day, had a beautiful pearlescent radiant finish without dewy or glowy look. Helps so I don’t look greasy at the end of the day in my normally oily Tzone. I got color 51.25, normally NC45/46 MAC or C8, Georgio Armani’s Luminous Silk shade 11. I am a deep Tan olive, hard finding true neutral or dark olive, this is a little red but still nice. I just use a yellow powder to set and balance it out. I think this will be discontinued so I bought 3 😩. Lots of compliments.

Love 😘 It Makeup! It's fantastic! Love Love Love it! Amazon is fantastic getting my orders to me in a timely manner!!

I'm 73 w lines around eyes, crepey skin, & full blown wrinkles. Regarding color, I needed one shade darker. This product feels good on my skin, moisturizing, applies smoothly. Didn't notice a scent. Negatives: it melts off in southern heat & humidity. It also accentuates every line & wrinkle even though I use a moisturizer prior to app. It has enough positives that it would be a beautyful foundation for a woman wo my issues. Value for the money a 3 .

This is my favorite foundation and I love it. It's great for mature skin and your skin does actually look better after wearing it for awhile. I have been using this since it first came out. However, I was very disappointed that I can no longer purchase it at Ulta or on the IT website. I wrote to the company and they said they are discontinuing it. I was so very sad to hear this. I was so excited to find this on Amazon in my shade, but I'm sure that it won't be on here for long either. Now, I have to find a new foundation that works. I did try their CC Cream but I cannot use products that have SPF in it unless it's mineral. I have sensitive eyes and skin and it burns my eyes. If they do come out with a replacement, I hope that it isn't more expensive. This product is expensive but it does last for awhile.

Good product