L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color, 11 Black Fixation (Cool Black), 1 kit Hair Dye

I get compliments all the time on my hair... Like people chase me down to ask about the color I use... I've used Feria for years... Lasting, multidimensional color... Has a purple blue undertone... Does really cool things on my gray...

This product is amazing for a DIY at home product. The color came out exactly as the box pictured, and its shiny, multidimensional and not flat. I have naturally dark brown hair and chose black to kick it up a notch. Looks chic and professionally done. Definitely glad I decided to try it.

best non-professional hair color out there. I used the black and it hardly stained my skin at all, surprisingly I've never gone this dark without causing some staining. Also, color looks natural and has a nice shine to it.

Washed out and didn’t hold the color long sadly, and it left a bunch of glitter on my scalp. Had to order another dye since it only dyed my roots and not the ends basically

I love Feria - it make my hair shine and shimmer - covers my grays and lasts a week or 2 before grays show up again due to my hair growing. I use ii about once a month and touch up in between

Excellent product, fresh and fast delivery.

Dyed my hair black! It turned out beautifully, even has a shine to it!

I'm not sure if i got expired product but the color did not hold at all. Within a few days my hair was right back to the color it was before I used this dye.