It CosmeticsCelebration Foundation - Full-Coverage, Anti-Aging Powder Foundation - Blurs Pores, Wrinkles & Imperfections - With Hydrolyzed Collagen & Hyaluronic Acid - 0.3 oz

I love the It foundation! I have been using It for several years now and it has the best coverage.

It arrived in a well packaged box, and in perfect condition. The color was as ordered.

LOVE this easy-to-apply foundation!! Great coverage, adds subtle warmth to complexion, is smooth and effortless to apply with a brush. I don't know how IT does it, but they truly have a unique foundation that is unmatched.

I'm 65 and I use this more for a setting powder and it last pretty much most of the day. Doesn't sit in the lines. Would buy again

The media could not be loaded. This powder foundation is full coverage without being too heavy. I like that it has a sponge applicator with it. I find the color I use to be a good match, and I can wear all day and look good. I have oily skin so I will get a little creasing by end of the day but just smudge it a bit with my finger, and it takes care of that.

I love this product. Delivered quickly - thank you!

I got this on a Black Friday sale, but had been shopping for this for a while. Best natural look completion, easy to apply and smooth with any application, carry everywhere makeup. I do wish they would send a better application sponge, but there’s a separate spot for one - under the powder so it doesn’t just sit on it and helps with the durability.My mom used to buy It makeup for me before she passed, so it was difficult to buy for myself but keeping this on my favorite list - so glad I finally replaced as this powder is the best!

Love this product. Everyday use