Principles of Marketing, Global Edition Paperback – 27 July 2017

Amazing book, easy language and plethora of examples! I would recommend every individual who is studying marketing to buy it and also it is also worth the money

I have read the reviews of this book. a five star ranking and our prime minister also got the prestegious kotler price (named after books author)... was thinking about to buy the book but price is showing above one lakh (paperback) so going to apply for a bank loan.. I hope it worth every penny....