amika normcore signature shampoo

I’ve been using this shampoo and conditioner for over two years, and it’s been a game changer. My hair has never felt cleaner, healthier, or had this much volume. I used to struggle with greasiness from other brands, but not with this one. It smells amazing (I’ve received multiple compliments from friends and family), and it’s well worth the price. We even have it on monthly subscription for our household—can’t recommend it enough!

The salon my hair stylist works for uses strictly Amika products. I had never seen the brand before switching to my new stylist, but I’m so so glad I’ve discovered it. I had been cycling thru a few different shampoo/conditioners due to scalp psoriasis & oily hair, but couldn’t really find one that tackled all of my problems. That is, until I started using Amika!Pros:- a little goes a long way (I shampoo twice and I def use less product w/ Amika compared to other brands)- it hydrates my hair without making it heavy- I’m able to go more days between washes as my scalp doesn’t get as oily as quickly- no more flakes!!- no itchiness or redness- smells AMAZING- makes my hair super shiny and soft- the ingredients are clean compared to other brandsCons:- price (worth it in my opinion, but if it’s a little too much for you, Amika has a sister brand called Eva NYC that’s available in target)- the large bottles are a bit hard to work with due to it not coming with a pump nor a squirt top. I personally refill some plain pump bottles I got off Amazon, but it can definitely get messy.Overall an 11/10

I have been a return customer for the Amika Signature Shampoo because it’s just that good! It leaves my hair feeling clean, soft, and hydrated without weighing it down. The scent is amazing—light, fresh, and long-lasting without being overpowering.✔ Gentle & Effective – Cleans without stripping moisture.✔ Smells Incredible – My hair smells fresh all day!✔ Leaves Hair Soft & Manageable – No dryness or buildup.✔ Great for All Hair Types – Works beautifully on my hair, and I keep coming back for more!If you're looking for a salon-quality shampoo that delivers great results, this is the one. I’ll definitely keep repurchasing! Highly recommend! ✨

This is my favorite shampoo! It smells amazing, I can still smell it at the end of the day. It also makes my hair feel less weighted down and it styles the way that I want it to without a lot of fuss. I truly recommend it to anyone that I talk to.

I’m a big Kevin Murphy believer and have stuck with those products for a few years now due to seeing how much/fast it helped my hair grow. My stylist had Amika products at the salon, so I decided to try the mirrorball set, and loved it! The only downside was the bottle design in that it’s hard to get all the product out; So I decided to buy the normcore set in the 33.8 oz size so I could buy a pump to make it easier to get the product out. The problem is Amika doesn’t give you the measurements of the bottle neck so I ordered two different sizes of pumps. I bought a universal 1 inch pump, and a wide (joico) pump. After receiving and trying both pumps, neither worked. I looked at the Amika site to see if they sold pumps for their bottles and they do, however it’s a COMPLETE rip off!! They sell the pumps for around 30 dollars! So long story short, the company obviously intentionally designs their awkward sized bottles to force people to pay an insane amount for a plastic pump. This was so disappointing because I thought the shampoo and conditioner set worked great together, and made my hair feel really soft and has a great smell too.

This smells great! I noticed a difference the first time I tried it! I’ll be buying this product from now on!

This is probably the greatest shampoo ever! Light weight and makes my hair feel so hydrated and clean. No oiliness. I’ve noticed the thickness of my hair is normal. I haven’t noticed hair loss. Super effective and very worthy of the cost.

The shampoo is just ok nothing special. It has such a strong perfume scent that I cannot tolerate it. If you are even slightly sensitive to fragrance, I do not recommend this shampoo. Other than the scent I find it too moisturizing.