Building a StoryBrand 2.0: Clarify Your Message So Customers Will Listen Hardcover – January 7, 2025

Great book. I have been working in marketing for some time and had been looking for books that delve into brand story crafting. This book also touches on customer journey experience. The author presents great ideas in a format that is easy to digest. The book basically provides a master story template based on the "hero's journey" story arc, which is one of the most popular story arcs in human history and has been used for thousands of years. The book provides practical, actionable tips on how this template could be applied to your business. A must read if you're getting serious about crafting a brand story, and a good primer about understanding the customer experience in general.

Business owners and marketing people face more challenges today than ever. Customers are bombarded with messages and ads from morning until night from more screens and sources than ever. In this overwhelming, blaring cacophony, what can you do to make sure your message is heard?Let Building a StoryBrand 2.0 by Donald Miller be your guide. This book is the perfect tool to help you grow your business/organization by reaching, connecting with, and inspiring your prospects to choose you.The Problem: You struggle to communicate your brand's message in a way that resonates with your audience. Your potential customers are overwhelmed with information, and your message gets lost in the noise.The Solution: StoryBrand has helped over 1 million of business—from start ups to Fortune 500 companies—significantly increase their revenues. This updated version (hence the “2.0” in the title) has 10,000 additional words of step-by-step, practical marketing help. It’s full of updated, real-world examples so you can see StoryBrand in action. Plus, throughout the book, it has calls to action so that you can implement the framework in your own business as you are learning the concepts. You can implement your simple, clear message immediately to connect with more customers.How Building a StoryBrand 2.0 can grow your business:1. Learn the Seven Points in Every Compelling Story in Human History: Miller explains the stories that all humans respond to throughout history, giving you a template to follow that will capture attention.2. Clarify Your Message: Simplify your brand message so that it is understood and remembered by your audience.3. Apply the Framework: Use your StoryBranded messaging for your website, brochures, social media, etc. and see your business grow.Your Business’ Future: The StoryBrand 2.0 framework will transform your brand's communication. Your message will cut through the noise, engage your customers, and drive growth. You'll see your business thrive as you connect with your audience on a deeper level.Buy the Book: Don't let your message get lost in the noise. Take the first step towards clarity and success by reading Building a StoryBrand 2.0. Let Donald Miller's guide help you craft a compelling story that resonates with your customers and propels your business forward.

Este libro es una lectura esencial para cualquier persona que quiera mejorar la manera en que presenta su marca y conecta con su audiencia. Donald Miller ofrece un enfoque práctico y bien estructurado, basado en la idea de convertir al cliente en el protagonista de la historia. A través de ejemplos concretos y un sistema claro, el autor guía al lector para desarrollar mensajes de marca más impactantes y persuasivos.Lo que más me gustó fue cómo simplifica el mensaje de marca, ayudando a evitar confusión y logrando que la comunicación sea clara y atractiva. Su método es fácil de aplicar y puede marcar una gran diferencia en la forma en que los negocios se presentan ante sus clientes. Además, el libro está escrito de manera amena y directa, lo que facilita su lectura y comprensión incluso para aquellos que no tienen experiencia en marketing.Otro punto destacable es que ofrece herramientas prácticas que pueden aplicarse de inmediato, desde pequeñas empresas hasta grandes corporaciones. Si buscas una estrategia efectiva para clarificar tu mensaje, fortalecer tu conexión con los clientes y mejorar tus resultados, sin duda este libro es una excelente elección.

Clear and sturdy. Remember to peel the caoting off before use.

Most nonprofits and small businesses waste great gobs of money on outsourced marketing campaigns or paid advertisements. What was intended as a wise investment turned out to be a costly mistake.The results can be devastating—for the bottom line and your own morale. Your already-modest budget is further reduced, and you begin to question yourself. After all, if Fancy Graphics Marketing Firm® and Brilliant Millennial Marketer® can’t help you, maybe there’s something wrong with your products or services.But what if the problem isn’t your products or services? What if the problem is how you talk about your products and services? More likely than not, that’s the problem. You must clarify your message if you want customers to buy or donors to give.That’s why we’re reviewing Donald Miller’s newly released Building a StoryBrand 2.0 today. The answer to your problem won’t be solved by throwing more dollars toward outsourced marketing campaigns because most marketing firms are obsessed with pretty logos and fancy graphics. Their experts know everything about Canva and Square Space but very little about effective messaging.In Building a Storybrand 2.0, nonprofits and small businesses are offered a proven paradigm to build an in-house marketing and messaging paradigm that is simple, effective, and easily grasped by everyone—from the CEO down to the interns.Miller’s framework offers a compelling solution for organizations wanting to transform their marketing effectiveness without breaking the bank. By leveraging the universal elements of storytelling, organizations can craft messages that resonate deeply with their audiences and drive real engagement. This updated version builds upon the original book’s success while further enhancements for today’s evolving marketing landscape.