For the Culture: The Power Behind What We Buy, What We Do and Who We Want to Be Paperback – 5 Sept. 2024

Interesting and innovative

A wonderfully written book, perfectly accessible if you want to truly understand culture. Marcus Collins mixes personal experience with academic knowledge making this a very insightful and practical book.

I work in marketing and this is perhaps one of the most resonant topics; how to engage with and build communities. Collins has a fantastic grasp of culture and sub cultures driving human behaviour citing excellent examples and case studies to support his arguments. A must read for anyone who wants to understand modern marketing.