Digital Marketing Fundamentals: OMCP's Official Guide to OMCA Certification 1st Edition

I can see this book living on my office bookshelf for years to come as a reference for digital marketing. This would make a great textbook for students. It's a cohesive, organized overview of real world digital marketing skills that most of us marketers have probably taught ourselves. I cobbled together my knowledge piecemeal from the internet and trial and error. What I would have given to have it all in a nice book like this back when I started out! But when I graduated college Facebook was a new thing, so, it just goes to show how fast things change in marketing. I'd say this book is a really great up-to-date overall guide.

What a great resource to have on hand! There are so many resources out there like blog posts, youtube videos, Digital Marketing courses, and classes but this book is hands-on and will get you started in the right way!It will stay for quite some time on my working desk as a Digital Marketing Bible across eight disciplines.

The authors did a fantastic job of breaking this book out into important content areas addressed by the OMCA exam. In addition, they added problem-solving questions, practical examples, and helpful insights. The final chapter brings it all together and helps professionals apply what they know in their workplace or while in a job transition. I will be recommending this resource to anyone in the digital marketing industry.