Infuse My. Colour Platinum Shampoo

Wow. I’ll start by explaining that I have natural ginger hair - you could describe it as strawberry blonde with sun-lightened highlights. I have previously used a L’oreal Colour booster shampoo in Copper colour however this didn’t really affect my hair apart from staining the blonde strands a cheap orange colour. Looked like i’d had a fight with an orange highlighter pen!After reading the reviews of just about every colour infusing shampoo on Amazon I decided to give this a go. I purchased Copper and Gold as I wasn’t sure which would suit my hair best. The copper looks dark in the bottle however on the hair it looks as you’d expect copper to look. The gold is exactly as you’d imagine; a light gold shimmery colour.In the bath I sectioned my hair and used the copper shampoo on the bottom sections and the gold on top and then allowed them to mix. (I was concerned that the copper may stain the sun-kissed bits a Gordy orange colour however I need not have worried and probably won’t bother sectioning my hair next time.) I left it on for about 2 minutes and rinsed with the shower head. While wet I didn’t think it had made much difference however once dried it had clearly given my hair a beautiful glossy shine with a hint of golden copper tones and NO ORANGE!!! 🙌🏻🙌🏻🙌🏻It smells nice, has a bit of a shimmer to it (which admittedly is probably just aesthetic) and it doesn’t stain your hands. It turned my bath water bright orange and the tiny splatters that landed on my bathroom door (I opened it a little too vigorously) did stain but i’ll just have to be more careful near porous surfaces. My hair felt thicker whilst rinsing it and now dry it feels beautifully soft and thick. I will definitely be using this product regularly from now on.

My hair is naturally red but until a year ago I had foils every 8 weeks for almost 7 years. Last year I made the decision to go back red because blonde was killing my hair and the costs were going up and up.Going back red over blonde and not cutting the bleached parts out means the ends of my hair often fade to a softer ginger colour, it's nice but can sometimes look too out of balance.I bought this hoping to extend the time period between top ups at the salon and the colour deposit is fantastic. It looks natural, took no longer than my usual hair wash routine. Finished it off with a hair mask and deep condition as some reviews said it left hair dry. My hair is shiny and full of colour again. It even toned my lighter pieces at the front and warmed up the roots a bit. Hopefully it lasts a few washes.

I like this shampoo, it's not the brightest copper colour but it's keeping the colour up for me and makes my hair feel soft! Only gave 4* because I'd prefer a brighter copper but could be the colour that's on my hair!

Lovely shampoo. I didn't realise it was mainly colour treated hair....my fault... but i tried it anyway and it definitely made a difference to my natural red hair that's fading with my age. Will be buying again with conditioner also

it made my hair very dry, it did add a bit of colour but wouldn’t but again also arrived leaking

I have my hair professionally bleached and then coloured a vibrant pink every 6 weeks, but it fades quickly. This shampoo is perfect for refreshing my colour between salon visits and gives me a gorgeous vibrant pink that lasts. Love it

The label stuck on the back of the bottle says golden blonde but the actual bottle is the copper version and i was so excited to use it I didnt expect to have to check I had been sent the correct colour, now my blonde balayage which cost hundreds is now bright copper! :( there is no option to explain this in the refund section and no way yo contact them so I have had to leave this here.I hope someone can come back to me. The shampoo does work and is is a really good product if you get the colour you ordered. It took so long to get my hair to the blonde colour and I just wanted to tone it to gold now I dont know if it will go back or if its ruined.

My daughter absolutely loved this product!! It is so easy to use and only have to leave it on for a couple of mins and the colour takes straight away! My daughter has tried for years to get a toner that doesn’t take long to get the pink colour she has wanted from the beginning! She has gone through so many other products but his is the one she we only use now! Other products she tried she had to mix it with conditioner and leave on her hair all night which was affecting her scalp. Or they would give her a neon colour which is not what she wanted she wanted a light pink! This product does that and for the price it is worth every penny! A bottle does last her a couple of months and she uses it every other day or if she has left it a couple of days she will do it every day to build it back up again the. Go back to every other day or twice a week so it perfect! My daughter’s hair has started to get healthy again! We fully recommend this product and this is an honest review from an Amazon Vine member’s daughter so this product has been paid for and not part of a free product review.