Joico Color Balance Blue Shampoo, 300 ml

I put it on wet hair for 30 mins and my hair bright brassiness died down after one wash. I’ve been told by my friends to try put it on dry hair as your revive better results so I’m going to try it next time.Worked really well will be buying again once it runs out.

From being dyed blonde, I'm stuck in that place trying to get back to my natural mid ash-brown. The trouble is Ash brown or Dark Ash blond hair dyes ultimately turn a faded, dirty, brass colour on my hair and no matter who tries to shift it (my colourist or a box dye) it always ends up the same washed out brassy tone. After much use of purple shampoo, a last resort Google search brought me to blue, and oh my days, what a difference. I applied it to my dry hair for 15 minutes the first time, followed up with blue conditioner and my brassy faded tone has been replaced with a much less and more natural ash brown. Not perfect, i'll do it again in a couple of days but I am definitely moving in the right direction! This will do until I can finally grow it out or cut the dyed hair out (given we're in lockdown it's going to be a while!) Will be buying again for sure.

Removes brassy tones in my grey hair to keep it cool grey I use once a week with the matching conditioner, I prefer to the purple shampoos.

Dried out the hair alot. Small change within two washes. I suggest using the money to go get the hair toned at the hairdressers.

Great product arrived today and used today results were fab would recommend leave on recommended once then washed off done it again and hey presto lovely hair!

It was noticeably after 2/3 washes, smell is not nice, suggest to leave in hair for 1/2 mins before washing

It fulfilled the function for which it was needed

Left hair blue. Did nothing to delete the red