The Psychology of Selling: Increase Your Sales Faster and Easier Than You Ever Thought Possible Paperback – July 16, 2006

I’m in the automotive industry, and this books has helped me a lot to truly understand what sales is about. Each page contains HUGE value. This books will take you to the next level guaranteed

The most important concept of this book for me was the process of creating the habit of writing out goals daily and reviewing what i did to move closer to them and what i can do better tomorrow. Fantastic read. Thank you Mr. Tracy

I loved this book and the insights in this book are timeless. If you are in sales (which every human is) you need to read this book!

This book is a great way to open your mind .So many lessons packaged in one book.

I watched Youtube videos and read his books. He represented one of the discoveries I made in the last two years. I was really inspired by him.

It arrived perfectly. 100% satisfied.

Since I began back in sales in 2014, after a half year I started to get into the sales world of podcasts, audiobooks and sales books.One of my first videos ever, was with Brian Tracy. Strangely enough, this is the first book I read from him since the beginning of my career.It is evident that I am not living up to my full purpose in the sales world and this has helped me get back on track again.So many ideas came from this book and it is hard to pick which one is of the most value right now. I think one of the largest eye openers for me as of yet, has to do with creating a sales presentation. I have always thought of a presentation as a way of pitching (and then praying the customer would not talk about price and hope for the deal to come through) but I now see a lot of areas in which I can improve vastly.What I like about Tracy is his approach to coaching. He seems like the sympathetic kind who really wants to help you. It is hard to find in today's world of selling, since most people are on the lookout for number one only: Yourself.However I do not feel this way when going through his material. I genuinely feel that Brian Tracy from the bottom of his heart wants you to succeed, the way he himself achieved success.So can I recommend this book?Without a doubt, it is one of the greatest investment one can make in the search for excellence.

The book gives very practical steps to improve selling.