Grant Cardone's PlayBook to Millions: Your Guide to Prosperity Paperback – March 8, 2022

If you are struggling in anyway in sales or in life for that matter read this book. I have been in sales all my life. That's over 40 years, and I must have read 6 dozen or more Personal Finance, sales books and programs over that time. It's probably more than that. That aside, here is what you need to know.Grant Cardone has a deep and profound understanding of human nature and how to convey the right image to make a sale. From your tone of voice, cadence, enthusiasm, certainty, and belief in what you sell, he knows how to put that all together to generate sales at a rapid rate.OK, the book tells about his history selling stocks, training salespeople, and a little about the adventures he has had along the way. But mostly, for the price of a lunch, you are essentially getting the meat of the Straight-Line Sales System that sells online for about $2997 (at least that's what I remember a few years ago).One caveat, this book tells the hard truth about making sales. If you sell arts and crafts at a bazaar maybe this isn't for you. But if you sell high end products, that truly benefit those who buy, this is the book for you.If you sell anything by phone, you can use about 100% of what's in this book. It will all apply to you. But if you are like me, and sell by appointment, maybe 90% will apply. But that 90% is pure gold.If you are going to learn from someone, learn from the best. If your goal is to make money selling...learn from someone who made a fortune doing exactly that.One thing you should know...Grant talks about not using "pressure", but the techniques he teaches create an urgency to buy, and for some salespeople...that can be a little intimidating. Grant Cadone's personality may turn a few off...you may not even particularly like him. And he swears. So if that hurts your ears, don't buy the book. But if you are hungry...and want to get ahead in selling this book is the map.Grant teaches how to transfer certainty to the prospect. And it's done mostly through how you speak (and body language and facial expressions in person), even more than what you say.Watch a great actor...a slight change in expression can carry loads of meaning. A shift in posture, a raised eyebrow, leaning forward slightly, lowering your voice slightly...can make a big difference. And it's that kind of thing Grant Cardone is talking about.And it works powerfully. Grant talks about tonality, because he sells over the phone.It has been brought up that he sounds (in his sales videos) like a hustler.His voice is annoying. There, I said it. And my guess is that most of his reps had less than a radio voice as well. And they were mostly uneducated young men.And that's one of the things that impressed me the most. Even though his voice is aggravating (to me)...he still sold millions of dollars of product a month. And he taught others how to do it as well. His methodology is that good.His methodology is so well thought out, his understanding of human nature is so profound, his knowledge of the core of what makes people buy (or makes them object) is so deep... it overcomes all of his flaws (and ours) when pitching over the phone.And in his book he lays it all out. He is a gifted teacher, and it's impossible to not understand what he is teaching, and use it to your immediate profit.I'm going through my second reading now, with a yellow highlighter. This is the kind of book you study.I found MORE successful ACTIONABLE information in this book than all the rest combined, PERIOD!!!Not only was it actionable, it was EASY!!!!Every other sales book I have ever read have been mostly helpful and I would get a good tip here and there but this is different.

Awesome book! A must read for everyone!

Challenge accepted! Grant Cardone in audio form sets what it takes to get your vision and goals accomplished. How am I going to judge this book in one years time how many dollars and how many donations I going to make? I will let you know!

For a $40 book, this is worth about $10. The book looks cheaply printed, the cover is so pixilated. Inside, there are so many typos, I feel like an English teacher grading a paper. The information in the book is good but I'm finding no real value in what is being "taught." Not a valuable investment.

The information is good I guess. There are major typos that are very distracting though. It looks like a big huge book but it's just very big words and graphics at the bottom of almost every page. Not helpful graphics.

Please for the love of god do not buy this. There are no actual financial plans or secrets in this. Just work harder and increase your income. That is it. if you read this and buy it anyway, well, I told you so. Please do yourself a favor and go to the library and get a book for free.

Lots of useful information. It takes long to absorb so much good stuff! The important thing is not only to read it but also to start implementing and following Grants tips and advice! So much to read and learn!