L'Oreal Paris Feria Multi-Faceted Shimmering Permanent Hair Color Hair Dye, V28 Midnight Violet (Deepest Violet)

I have brown hair and I been dying it in dark red shades for 2 years now. I have tried alot of different brands this brand is one of my favorites. Anytime you use any shade of red it does start to come out when you wash your hair. That's normal. It has nothing to do with the brand. But if you use sulfate free shampoo and lukewarm or cooler water that helps. Also use a color deposit conditioner helps too. Avoid using hot tools often turn down the temperature and definitely use heat protection. I wash my hair weekly, unless needed twice a week. I can go 8 weeks sometimes longer with my hair still red except the roots and of course grey does eventually shows after 4 or more weeks. It depends how fast your hair grows.What I like about this brand is it comes with shampoo and conditioner. No matter what brand I use I have to do a quick wash after rinsing out the dye because I can't stand the smell especially when I use a straightener. The shampoo that comes with this smells really good.If you do everything correctly the red will last and look nice. I get alot of compliments. Hope this helps.

Wanted to ditch the dye for good and grow out to my natural gray and white hair. Which I have once before. I love my gray hair but after a new cut decided to color again and wasn't happy with it and absolutely regretted it. I left it alone for about 4 months and really hated the unflattering line so I took the plunge and bleached out the color withL'Oreal Paris Feria Platinum Bounce Bond Care Lightening System, which did a fabulous job. For reference my hair was a light auburn. The secret is to wear a foil cap and check it every 10 to 15 mins. After 35 mins my hair was lightened up to almost platinum, (which is the key) I added a purple conditioning toner, rinsed , dried, then added the color. Because my hair was so porous after bleaching the color took beautifully. Now my natural white that is underneath is still there but it looks bright and beautiful, so no issues with that. I'm going to color once more to "seal the deal' then after just add gloss for silver hair once a week, and let my hair transition back to gray. Could not be happier with how it came out. Honestly though, it would not have come out this gorgeous without first bleaching it. The photos do not do it justice because of the lighting, but it literally came out just as the box indicated.

This review is long, but if you're truly interested in this color and worried about how it may take to treated hair (which I was, I had to hunt for a review on hair that was already bleached before and it was still much darker than mine) then I promise it's worth it!! A briefer review for people who do not care: good product, I found it easy to use (I put all of the steps into a bowl and used a mix of both a brush and my hands), it is messy!! I thought that was just some people being unprepared for how messy hair dye is, but it is a very thin formula that can splatter so easily. There are warnings on the top of the box when you open it to make sure you get all of the product out from each thing, and I did exactly that, so the end result (it was on for a bit longer than 25 minutes, maybe 45 at the most) is the two reds. One is wet, one is dry. I can't say anything about how long it lasts, because I don't really mind having to touch up that much, but do put a towel over your pillow for the first couple days after dyeing.Okay, so I've been bleaching and coloring my own hair at home (with help when needed) for about two years now, and I don't really use box dyes because I love the bright colors of Manic Panic dyes. I tried them for one color and it became my go-to. I've wanted to go to a dark red for a good while, but Manic Panic doesn't have any colors like that that I thought were close to what I wanted. If your end color goal is Lee Chaeryeong from ITZY (when she had red hair), stick with me because that was my goal, and I actually feel pretty happy with the result. My biggest concern when looking for a dye was the fact that box dye is kind of meant to be visible over dark hair. I have light hair, and I didn't want it to be super bright when that wasn't what my goal was. I'm literally ONLY leaving this review because of the fact that I couldn't find ANY that were over pre-treated hair! I found one YouTube review and I decided that that was my sign, so over two days I got the pink out of my hair and dyed it. If you're just looking to see if it'll work over bleached hair, it works perfectly fine (I'm pretty sure, my starting hair wasn't exactly blonde but it was light enough that I am so, so sure it'll work fine), but I did accidentally leave it on for a little more than the instructions say to! Okay, if you're still reading this (honestly I know nobody is but I do not care) and have a bright color you're changing from, this is what I'm here for. So I started with that bright pink in the picture where my face is halfway in frame, and then I tried some at-home color removal tricks to see if they would help; they didn't, so I resorted to shampooing two, maybe three times for long periods and rinsed with hot water. That's where you get to the pictures where I'm holding up the front and then showing the back- not good pictures, but you get the idea. The pink was clinging to the front pieces of my hair, but it had rinsed fine everywhere else, so the last stage of getting my hair prepped to have a dark (and not pinky) red was to use toner on my whole head. I actually don't remember what level of the Wella toner I used, but I think it was either a) exactly the one that people recommend online for blonde, or b) something really close. I left that on for the correct amount of time and rinsed with some still-pink and mostly kind of purple and grey toned hair, which was good enough for me because I just wanted no yellow undertones if possible. That picture is the one where my hair is almost purple and silver. The next two are the results, the wet hair is right after I finished getting the dye out of my hair and the dry one is right after waking up. I KNOW that that was a LOT, but I really need a lot of guidance myself, so if I can kind of help anyone else like that I'd like to try. OK bye

I absolutely love this color! I’ve used Féria off and on for years but this is the first “color” type of dye. It is advised to apply on bleached or blonde hair however I think there’s an exception to that. My natural color is medium brown with more gray in the front than I care to admit. I’ve had bleached blonde hair for decades and up until about a year ago I was still blonde. But my stylist overprocessed my hair and left about 8-10 inches of my hair fried! I decided it was time for a change. I tried a sort of magenta/fuschia semi permanent first. Of course my hair being very porous it wasn’t exactly semi permanent. I then tried this color but I was soaking in a bath with magnesium and a few other natural ingredients and the back of my hair was in the water and it took a tremendous amount of the color out so I recently did another box. As much as I adore the way this looks, after the first wash the part that’s blonde underneath begins to fade while the 5 inches of natural hair stays looking fresh. Go figure. It doesn’t feel like it’s overly dry or anything, but fairly gentle. Unfortunately due to the fading so quickly I’ll likely try another brand next time.

I chose “B61 downtown brown” for my medium -dark brown hair to lighten it for the summer. Cant wait to see it in the sun!Works great if you follow the directions in order. Sounds weird but it does work when you do the roots last. It’s such a subtle and beautiful difference.I don't have grays yet so I’m not sure on grey coverage.