Berkley PowerBait Power Jerk Shad Fishing Soft Bait

As an avid angler with decades of experience fishing both freshwater and saltwater environments, I’m always on the lookout for lures that can give me a real edge. The Berkley PowerBait Power Jerk Shad absolutely exceeded my expectations in terms of both performance and presentation.Realistic Action:Right out of the package, the soft plastic has a lifelike feel and flexibility that mimics the erratic darting motion of a wounded baitfish. When rigged weightless or on a jig head, the flutter and glide on the fall is incredibly convincing—especially in clear water. The tail design and body profile really shine during a slow retrieve or twitch-pause-twitch presentation.Scent Advantage:What really sets PowerBait apart is the scent dispersion. Berkley’s proprietary formula does seem to increase bite retention. I noticed that bass would commit more fully, holding on just a bit longer—often giving me that extra second to set the hook cleanly. It’s not just marketing fluff; the results on the water back it up.Durability:I’ve caught multiple fish on a single bait before needing to swap it out. It’s not indestructible—no soft bait is—but the trade-off between softness for action and durability is well-balanced. Even after multiple casts and strikes, the bait held up well with only minor tearing.Color Selection:I went with the "Chrome Flash", which performed well in overcast and sunny conditions. The subtle sparkle and translucent finishes are a great match for pressured waters, and was a nice addition when used as a trailer for a Blue/Black jig setup.Use Tips:• Pair with a 3/0 or 4/0 EWG hook for a clean, weedless setup.• Try it on a drop shot or underspin rig for even more versatility.• For extra attraction, dip the tail in chartreuse dye—works wonders in murky water.Bottom Line:Whether you’re targeting largemouth bass in the shallows or spotted bass suspended in open water, this bait flat-out catches fish. It’s a staple in my soft plastics box and one I recommend to both beginners and seasoned anglers alike.I’ll definitely be reordering SEVERAL other sizes and colors—and I wouldn’t hesitate to test out more of Berkley’s lineup based on how well this bait performed. If you’re serious about improving your catch rate, this is a worthy addition to your arsenal.LIFETIME CUSTOMER!

I love power bait products in general. Good colors, great scent and durability but I don't love the top of the lure where the hook is texposed. After a couple bites it's almost impossible to keep the hook buried. I've caught alot of fish with them though.

Great value, make great trailer for spinner bait.Bass love them.

Great looking bait I know I'm going to catch the monster stripper with this artificial bait by Berkley 🇺🇸🙏🏼🎚️

Caught a 21 inch halibut inshore using these the other day. I really like the groove on the top of the shad, as it helps mark an ideal hook insert location when rigging to a worm hook. Will keep them in my arsenal!

Great imitation bait

I fish with a friend that only uses artificial baits, this works, we caught over 20 snook one day, all under slot but they hit it often

The colors on this are good and they seem decently well made. But in the water they don’t move at all, even if you’re flicking the rod.