Inbound Content: A Step-by-Step Guide To Doing Content Marketing the Inbound Way Hardcover – Illustrated, April 24, 2018

What you already know about Justin is that he authored this phenomenal book. However, what you may NOT know, is that he's also a HubSpot Academy Professor and developed a certification for marketers called, "Inbound Content." It's so important today to elevate the quality of your marketing -- since 2010, hundreds of thousands of businesses have been catching on to the idea of content marketing itself, but very few understand that to win in today's uber-competitive fight for attention the quality of your content needs to be elevated to a whole new level. This book helps you understand what creating extremely high-value content means, and how to develop a game plan to do it yourself. As a salesperson and Justin's colleague, I can't recommend this book highly enough!!

Justin nails content. He understands the connection between content and growing your business and lays out the framework to make your content efforts do just that. This fantastic resource includes starting with a story, coming up with ideas, thinking long-term with content, writing well, content types, formats, promotion, along with measuring results and the latest theory behind content organization for success. This book with be a resource you will come back to time and time again as you learn to apply these principles.It gets harder and harder to stand out in a content-saturated world and this book helps you do just that - stand out and grow your business with Inbound Content! Can't wait to apply everything I learned from this book.

I've been teaching social media for years and one of the biggest challenges I see marketers struggling with is content--how to think about it, develop it, and tie all their marketing efforts together in a cohesive way. The advice in Champion's book is solid, opening up a path to content success, one that is actionable and doable. I love that he has activities in each chapter challenging the reader to really think about their own strategy. He essentially has you create a workbook for you to plan out your content so when you are finished with this book, you have a full-blown plan of action for how you are going to radically change and supercharge your content marketing efforts. I highly recommend.

Very good explanations of what to do for adding Content. I do enjoy the tasks at the end of each chapter so that when finished with the book you should have your homework done and ready for the next level. A little wordy for me

This is an excellent book not necessarily for the content marketer but leaders who may not fully appreciate how content fuels inbound strategy.

Excellent but I took the HubSpot course for free this book is the same on steroids great bu. I fed recommend this book to others.

Good book for Social Media Marketing

I took HubSpot Academy's Content Marketing Certification course a year or so ago, and I was amazing at how engaging it was. The six hours it took to get through flew by! I was a bit worried that it the magic would translate well into a book.I was wrong. I love this book.In the online course, the video content and the workbook are two separate things, and you have to switch between them. In the book, the the instruction and activities are unified into a single resource.This is a must-have reference for anyone who wants to improve their company's online presence. There are helpful headings throughout, along with a glossary and an index at the end, so you'll always be able to find exactly what you're looking for. As a quick reference, the book beats the online content hands down.I am so glad Justin created this resource. I hope someday that every serious marketing organization has multiple copies of it in the office for their team members to reference. It's that good.