e.l.f. Shadow Lock Eyelid Primer, Prevents Creasing & Increases Staying Power, Sheer Eye Primer, 0.11 Fl Oz (3.1mL)

I've considered buying this for a while, mostly because at the Amazon Add-On price, it's so cheap. But I mostly wear a Jane Iredale eyeshadow palette that stays in place all day long, and I wondered if I really needed it. Recently, though, I got a (free with Ulta purchase) eyeshadow that I really love, but it seems to move into the crease of my eyelid as the day progresses, much more so than my more expensive eyeshadows do. So this primer seemed like it could be an easy solution to that problem.I selected the sheer, so it wouldn't affect the colors of the shadows I already love as-is, and in that sense, it works very well. It blends in easily, and it doesn't appear to lighten the eyeshadows I use. The primer itself goes on smoothly but needs to be blended in a little. I've attached a pic so you can see difference in color between initially applied and blended against my pasty white skin.It's not a large tube at all, and the packaging is deceiving. I won't put the effort into verifying whether it's exactly 0.11 ounces, but as you can see in the attached pic where I've held it under a light, the tube does not arrive fully filled. I imagine I'll go through it pretty quickly, but since e.l.f. products are so ridiculously affordable, I can hardly complain about that. Fact is this stuff works really well, keeps my cheaper eyeshadows in place much longer, doesn't bother my skin or affect my makeup colors except for making them stand out as intended. Definitely worth the steal of a price!

Update 3/31/2025 This is still the best eyelid primer for me. I have been using this since at least 2016 according to my Amazon orders. Now I live in the Phoenix area and good primer is essential. Since the last review I have tried a couple others including the new e.l.f. Lock it Down eyeshadow primer - it wasn't as good. A 2025 reviewer said they no longer make this - are you kidding me! Buying a few before the price goes up to $45+ each since it's discontinued.This has been the best eyelid primer for me. I always had trouble with eye shadow lasting until I tried eyelid primer many years ago. I have tried multiple expensive brands but always come back to e.l.f.

Not bad, especially for the price. Worth a try if your looking for a primer that goes on well and dries quick so you can start adding makeup right after. I've used the Urban Decay Primer Potion in the past and didn't notice any drastic difference in quality between the two, my eye makeup holds together all day for both. Would recommend trying this product if your looking for a new eye primer to try or if it's your first time using eye primer, I'd rather go for a lower priced eye primer and then spend the extra money upping my eye shadow or eye liner products.

My favorite eyelid primer. Covers up the veins and pigmentation.

So this is about as light as it appears and that probably doesn't matter a whole lot for a primer. The better question is how it interacts with the eyeshadow. I've used MAC, Clinique, and Urban Decay eyelid primers. I love my urban decay eyelid primer - it's the perfect shade for me.I found this relatively easy to put on and I was able to use a sponge to rub it in so the color almost didn't matter, it just added a slight lightening of the eye. In terms of primer, this gets the job done. I think the Urban Decay is better at keeping my eyeshadow in place and allowing me to blend the way I want to, but for the price, this works. I added a picture of the raw product and it rubbed in a bit on my arm for reference.One last note, like other reviewers, I thought the bottle felt a bit empty. This didn't last very long - again for the price that could be expected, but you'll be purchasing this frequently if you do your make-up daily.

love this! it goes on smooth and staysthis product is not made anymore it has been replaced with a horrible substitute that clumps

Very little quantity in tube. Doesn’t accomplish the goal.

works well. my eye shadow stayed fresh for hours.