About this item Color Endure shampoo Softens and strengthens Improves manageability Gently cleanses and protects
Product Description Joico Colour Endure Violet Shampoo protects the vibrancy and longevity of your colour-treated blonde hair, without disturbing or losing your hair’s colour molecules. Using its Multi-Spectrum Defense Complex this shampoo will return the gleam to your golden hair, ensuring that your colour lasts longer and that your hair becomes softer, more manageable and stronger. It will gently cleanse while protecting the vibrancy and longevity of your colour-treated hair. Ingredients Water/Aqua/Eau, Sodium Laureth Sulfate, Cocamide MEA, Cocamidopropyl Betaine, Ammonium Laureth Sulfate, Glycol Stearate, Hydrolyzed Keratin, Cocodimonium Hydroxypropyl Hydrolyzed Keratin, Camellia Sinensis Leaf Extract, Polyamide-2, Amodimethicone, Glycerin, PEG-7 Glyceryl Cocoate, Tocopheryl Acetate, Guar Hydroxypropyltrimonium Chloride, Laureth-9, Butylene Glycol, C11-15 Pareth-7, Trideceth-12, Citric Acid, Sodium Chloride, Disodium EDTA, DMDM Hydantoin, Methylchloroisothiazolinone, Methylisothiazolinone, Amyl Cinnamal, Butylphenyl Methylpropional, Limonene, Linalool, Fragrance/Parfum, Ext. Violet 2 (CI 60730), Red 33 (CI 17200).
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Directions Apply to wet hair and lather. Leave in for 3-5 minutes. Rinse. Follow with Color Endure Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo. Legal Disclaimer Guaranteed when purchased from a professional stylist only. Box Contains 1 x 1000 ml shampoo See more
Reviews
4.7
All from verified purchases
R**L
Best Shampoo
I love this shampoo.It’s the only one I’ve come across that keeps your colour and makes your hair feel really clean.It was delivered on time, would highly recommend
J**T
Lovely product with great smell
Ha be blonde hair and find this shampoo is great for lightening it when it gets occasionally brassy tones. Have been using for years and this size is great value for money.
A**Z
Perfect size and colour
I love this toner super pigmented and leaves hair, soft, hydrated, with a nice scent as well!
A**R
Really does tone down the yellows in the hair
My blonde hair easily turns yellow after being in the sun but this shampoo left on for a couple of minutes produces a lovely balanced silvery blonde look. Don't leave on for more than a few minutes as it will become very violet.
C**S
Best purple shampoo
Amazing, literally gives my hair a beautiful grey/violet tone. I have more comments on my hair now than when I first had it done.
H**S
Save your money on purple/silver toners and just buy this ...
Save your money on purple/silver toners and just buy this. Highly coloured, and very quick working. Last forever - iver still got tonnes left
J**K
Wouldn't be without this now :)
After trying a few different silver shampoos I was recommended this by a work colleague & it's great! Really strong color so only need to leave it on for about 5mins & use every 3rd wash to keep the gorgeous ash/grey blonde! Love it! Cant stand brassiness & this shampoo defo eliminates brass! Amazing product!
A**R
High lights greying hair
I use this shampoo to highlight my grey salt and pepper hair. It is a fantastic product leaving my hair really soft with a great high lighted result..recommended
Common Questions
Trustpilot
TrustScore 4.5 | 7,300+ reviews
Abdullah B.
Great price for an authentic product. Fast international shipping too!
3 weeks ago
Meera L.
Smooth transaction and product arrived in perfect condition.
Apply to wet hair and lather. Leave in for 3-5 minutes. Rinse. Follow with Color Endure Conditioner. Use 2-3 times a week, alternating with Color Endure Shampoo.
Legal Disclaimer
Guaranteed when purchased from a professional stylist only.
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