How to Change Minds: The Art of Influence without Manipulation

I was a bit skeptical when I opened "How to Change Minds: The Art of Influence without Manipulation." Quickly, Rob Jolles put all of my fears to rest and not only illustrates specific techniques to influence others, but he does a masterful job of showing not only why it is OK to do so, but why it is everyone's best interest. If you have ever seen Rob speak in person, you know that he is entertaining, engaging, and just plain makes you laugh while sharing wisdom. He has figured out how to do the same thing in his book (and I'm jealous).I went from being skeptical to adding this book to my list of recommendations for clients who strive to grow their revenue. I intended to just read the beginning and decide if I wanted to read the rest. The next thing I knew I was half way through the book and just kept going. I might even recommend it over  Upside Down Selling: An Integrity-based Sales Approach to Avoid Being Predictable , but don't tell anyone.If you enjoy this book half as much as I did, then I will have enjoyed it twice as much as you. Stop reading reviews... buy the book, read it, and live it!

The media could not be loaded.  The title sums up the essence of the book! As a real estate agent, I have found that you can't "make" people buy and sell homes. Attempts at manipulation almost always backfire. What is effective is a solid strategy on how to influence and change the client's mind. There are countless takeaways and applications in Rob's book: "How to Change Minds: The Art of Influence without Manipulation." I highly recommend it to achieve a high level of success in both business and life! Karen Briscoe - author "Real Estate Success in 5 Minutes a Day: Tips from a Top Agent Revealed."

While reading this book, it became clear to me, missteps I have made in trying to help or guide others. It could be with a business associate. It could be with a brother in law. I would define "their problem" and immediately offer my solutions. Made sense to me. Trouble is, while there was a lot of head nodding, this method rarely netted positive results or any real change. I never really had their agreement that there was a problem or overcame their resistance or fear of change. A longer, more thoughtful, and empathetic method is offered in the book. I look forward to implementing its process next time I am sitting with someone who I may be able to help with a situation they are aware of, or one where they may not be "seeing the forest for the trees."Having said all this, more than anything, the book was very personal for me. The book got me seriously thinking about my everyday facility to procrastinate, effortlessly put needed things to do on a back burner and leave them there ad nauseum, and my natural habit to not only fear change, but rebel against it. So the book's addressing the eventual resultant, and often dire consequences for those less than endearing traits got me truly evaluating all aspects of my life. I have resisted taking care of many important issues. At least reading the book has me having serious and thoughtful discussions with myself. Really enjoyed it and obviously found it quite thought provoking.

This is a great book for basically anyone looking to improve his or her powers of persuasion. Rob Jolles lays out concrete steps that are simple and straightforward, and at the same time teaches us that using these techniques is not a bad thing. I have often had difficulty influencing people to try out new ideas and think outside the box without sounding dictatorial. This book has taught me what I have been doing wrong, and serves as a good punch in the chin toward getting me to present my ideas the right way.

This book is a tremendous asset for anyone and everyone. Whether you're in sales, service, or you want to connect more powerfully with people, you have to read this book. Jolles's style is fun, easy-to-read, and covers his simple step-by-step process for influencing, not manipulating. I finished the book and turned around and started it again!

This is a powerful read that's a bit deeper than many books that talk about psychology, selling, influence, etc. But while this might scare some people off, don't let it because the principles & lessons that are shared in this book are great for any business leaders, executives, entrepreneurs, & especially for sales // business development pros.Even for those looking to master the skills of marketing, selling, & persuasion in the digital business world (such as myself), I highly recommend that you pick up this book as it will give you a foundational (& some) understanding of the power that can be leveraged for good to serve your customers in the buyers journey.But buyer beware, these principles are very powerful. So just make sure that you use it for good only. ;-)- KyleThanks for the great book Rob! :-)

A book that will make a difference! Trying to change someone's mind can be difficult to say the least, butin this book the reader realizes that by listening carefully to another person and asking thoughtful questions,it is possible to influence that person. The book was easy to read with funny examples. It will be a book that Irefer back to often and will have many "dog-eared" pages!

Like all the other reviewers so far, I also thought this was an excellent book. Its easy-to-read, engaging style felt like I had my own coach in my back pocket, giving me encouragement and steering me in the right direction. One of the best things about this book on how to persuade--not manipulate--is the ethical overtone. The author repeatedly stresses the importance of intention - good intentions, that is, to help someone do what is in his own best interest; and that's what sets this book apart from other books on influencing behavior.

Enlightening. A very good book that teaches the reader how decisions are made, even how we go about the process we go through making our own decisions. Easy to read. Highly recommend this book for everyone.