No organization has the skillset or expertise to do everything itself. Whether it’s the construction of a new research laboratory or the creativity and strategic thinking to execute your next marketing campaign, every organization has gaps in their knowledge and abilities that must be filled by outside partners to get the job done right. For this reason, some organizations establish procurement policies to help project managers navigate the process of finding partners to meet the specific needs of the project. But the problem with this cookie-cutter approach is that some professional services can’t be forced into standardized processes and procedures. Creative services — like branding and website development — are the type of professional services that just don’t neatly fit into the procurement box. Try as we might, we can’t compare one design firm to another in an apples-to-apples way. While most firms will have some similarities, there will inevitably be differences in creative focus, staffing expertise, and processes that can’t be quantifiably measured. These differences can all be confusing and frustrating for project managers to navigate when trying to choose a creative partner, especially as they deal with the anxiety-inducing prospect of investing significant time and money into a project they need to get right. If you’re a project manager looking for guidance on finding the best creative partner, or a procurement specialist looking for ways to streamline your company’s policies, this book will help you to navigate your search and get results that will provide the return on investment you need.
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