Post Hill Press We Were Yahoo!: From Internet Pioneer to the Trillion Dollar Loss Paperback – Import, 23 January 2018

As an ex-Yahoo, I enjoyed the trip down memory lane for the parts that I was there for, but it also filled the gap for me on the years after I left. It was quite humorously written and definitely was not boring! Strategic misses are tough to avoid; not many executives can know the future nor step out of their own shoes to imagine it, or be able to take the leap of faith to go down a path that could be one that nobody approves of. We Were Yahoo looks at what could have been for the company I was fortunate to have been a part of for so many great years.

This is an easy-to-read resumeof the history of Yahoo!The writer is a former sales executiveextremely knowdgeableabout both the Company and the industry.Excellent book.

Jeremy Ring is not a writer. Thats ok, that's why writers have editors. I can tell you now, not a single editor touched this "We Were Yahoo!".If you are a 90s/2000s web/tech nerd, as I am, you'll likely have read titles such as Steve Jobs (Apple), Competing on Internet Time (Netscape), All the Rave (Napster), Hard Drive (Microsoft), Googled, and even obscure titles "I sing the body electric" - detailing Microsoft Encarta, etc, etc.This book is not that book. This book was written by a middle schooler.Although the "writer" was at Yahoo! for a couple or 5 years, he barely writes about the real Yahoo! culture, what drove the company forward, what made it such an amazing place to work/live, why it was on the cutting edge of the nascent web in the mid-late 90s. Ring, the "writer" was based on the east coast, basically, a used-car salesman for Yahoo!. His insight into the company ethos started and ended at the Brooklyn bridge.After he leaves the company, without a real explanation, the "writer" then simply followed news about Yahoo! on FastCompany, Forbes and Times magazine, and then wrote about what he read. I'm not kidding for 180 pages.For the next 15 years of the company, he was not there and was an observer, like the rest of us.Let's get to the analogies. Almost every page has an analogy, y'know, just to make sure the dumb readers understand what he's saying. One line statement=2 paragraph analogy. I'd average 1 analogy every 2 pages.Bizarrely, the book begins with a story about the "writer" finding himself in the exciting position of being extorted by a couple of cheap crooks. There is a chapter later in the book. This chapter begins and ends without warning or reason. It feels as though it was thrown into the book to pad out the page numbers!Anyhoo, my advice, leave this book. Go do a search on WebArchive.org and save yourself a couple of dollars (I paid 3 bucks and still got ripped off), and more importantly, save yourself from reading a simply terrible book about a once burning star.

Great read!Jeremy Ring was there from the very early days and tells a great story. Fascinating to be taken back to the early, exciting days of the Internet. Ring is a smart, knowledgeable insider who takes us along on the wild rise and ultimate fall of Yahoo. Even better he gives the reader a dead-on analysis of how/why Yahoo failed and ultimately how/whyGoogle and FB took over the world. A must-read for anyone interested in the history of the Internet, entrepreneurs building high-growth companies and anyone curious what it was like to ride the rocket-ship Yahoo!

Yes, Yahoo. The dotcom era was an amazing time and Yahoo was the center of that universe. I look reading any all things Yahoo. I find the rags to riches to rags saga so fascinating! Great book from a Yahoo insider.