IT Cosmetics Hello Lashes+ Volumizing Mascara & Lash Serum - Easy-to-Remove Formula - With Biotin, Argan Oil & Jojoba Oil - 0.28 fl oz

Been using this mascara for years I don’t know why I tried anything else. Never again !

Very pricy but doesn't smear and is still easy to remove with a daily face wash.

I like the mascara and it definitely defines my lashes very well; however, I very much dislike the brush and use one from another mascara container that I like much better; hence, the 4 stars and not 5. I will probably purchase again. Just wish the brush wasn't so clunky.

I bought this because I liked the IT 5 in 1. However, this isn't even close. There is fall out by the end of my shift, and it makes my lashed super sticky. I switched to Flower cosmetics Warrior mascara, which is half the price and way better, BTW.

I like the product and ease of brush

I was so excited to see this brand finally makes a waterproof mascara because their superhero is great, but not waterproof. I’m a nurse and was looking for something waterproof because running for 12-14 hrs a shift, sweating, menopausal and meds I take for Lupus I needed something sweatproof, waterproof etc.1 hr into my shift I was wandering why my patients were looking at me funny. Go to the bathroom and it’s because I’m running around this unit looking like Alice cooler or ozzy with black crap all over my face. Very, very disappointed

I have a lot of IT cosmetics and brushes, so I bought this because I really like what I have so far.I must say that I do like the applicator tip - great idea!The mascara is clumpy and does not stay on at all.. by the time I finish applying it - it's already flaking off.So so dissapointing! I bought this because it says it removes easily - I'll say! I should have purchased the waterproof kind - sigh!

I used to get extensions, then switched to the lilac lashes and have tried almost every mascara on the market, but this is by far the best one I have used to reach the level of length and volume I like. I love the wand and the consistency. It does not flake and washes off better than any other brand. It can be pricey but worth it especially when compared to extensions.