Key Business Analytics: The 60+ business analysis tools every manager needs to know 1st Edition

a great deal of material, very helpful and easy to read

Don't hesitate to buy your version. It's one the books recommended for booth students.

Books on analytics tools are rarely found in the market. This concise book is great for managers and those interested in this field to better understand how analytics tools can be applied in businesses. The author also briefly touches on Big Data which is a fundamental background for understanding current situation of analytics. Data types and format are also mentioned.This book is divided into seven major parts ranging from fundamental to some particular analytical techniques being used in businesses. The book provides analytics tools which cover Bare analytics, Analytics input tools/data collection methods, Financial analytics, Market analytics, Customer analytics, Employee analytics and Operational analytics.The author uses concise “Questions” and “Answer” to explain the meaning of each tool. Practical examples are also included. You will also find helpful information in Tip and Trap provided in every chapter of the book. Operational analytics described in part seven is an interesting topic where it can be used for analyzing huge data and get the result in almost real time.Conducting an analytics task is a challenge. It requires great effort, understanding, skilled employees, leadership and the right tools. It is inevitable that sooner or later more and more companies will realize that analytics is an important tool to unlock valuable hidden patterns from their recorded data and will also be embedded in company’s daily job functions.This book can help you to use an appropriate tool for analyzing valuable data for your business. To read this book, you can pick up a topic you are interested in or read it through. This book is a business book. Therefore, no technical details on analytics or technical jargons are provided. In my view, it would be helpful for readers if the author could briefly provide commercial software tools and open source analytics programming languages in the book.

Great!