Marketing: The Basics

Did not find it useful

A mus read if you are thinking about getting into marketing​, but it will not allow you to create a marketing strategy from scratch if you don't have any experience.

Well layed out book, contents are all there. It is a good way to get information brought back down to earth without all the jargon. I bought this book for uni as I was doing a business degree and had completed little work in marketing. It takes things back to basics and explains all aspects fully.

Easy to read, very relpful

A very good introduction, cover all the key aspects of marketing over the past 100 years. Content to well laid out, mainly aimed at students, not new professionals.This book could be considered expensive for the material included, so it could be seen as desktop reference.