New fragrance by the house of G u c c i, named Flora by G u c c i, aims at young customers and it was inspired by a floral motive. Flora is, after G u c c i by G u c c i, the second fragrance under creative leadership of the house of Giannini from Florence. The first one, G u c c i by G u c c i, is perfect for a powerful G u c c i woman, while Flora is addressed at a sensual, young girl. Perfume Flora by G u c c i opens the door to new creations by the house of G u c c i, which are being planned for younger audience. Top notes introduce citruses and peony, a heart is enriched with rose and osmanthus (Chinese flower which enchants with fruity-floral aromas with leather notes), while base notes encompass patchouli and sandalwood. Perfumers behind this edition are from the house of Firmenich. In order to create a bottle for Flora, designers of the house of Giannini built on architectural structure of G u c c i by G u c c i bottle by giving geometric shape of hexagon to the new edition, while champagne nuance was chosen as colour of fluid. Advertising face is Abbey Lee, Australian model, who is wearing a silk dress with floral print. In a shot by Chris Cunningham in a cornfield in Latvia, Lee is captured as standing in the middle of more than 40000 silky flowers dancing in rhythm of wind with musical background of original remix - "I Feel Love" by Donna Summer. Inez & Vinoodh photographed advertising materials with a floral pattern.
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