OUAI Medium Shampoo - Hydrating Shampoo with Coconut Oil, Babassu, Kumquat Extract and Keratin - Strengthens, Nourishes and Adds Shine - Paraben, Phthalate and Sulfate Free Hair Care Products (10 Oz)

I love how healthy and strong my hair feels while using OUAI! It leaves my hair soft, light, and refreshed without weighing it down. The scent is absolutely amazing—luxurious but not overpowering. Plus, I really appreciate that they offer refill options, which is both convenient and eco-friendly.The only downside is the price—it’s definitely on the expensive side. However, given the quality and results, I think it’s worth it! If you're looking for a high-end shampoo that truly delivers, this one is a great choice.

This shampoo is unlike any other I’ve used. I am a guy with fine blond hair that doesn’t do well with thick, heavy, goopy standard shampoos. They weigh down my hair and it ends up looking all flat and thin. I have a full head of hair. It just lays super flat, and cheapo conditioners dry it out and trash it with too much alcohol in them. This shampoo gives my fine hair volume without trashing it with a bunch of alcohol and harsh ingredients. It’s gentle. It smells nice, too, but now that I have been using it regularly, I unfortunately have become used to the fragrance and don’t notice it as readily. At first, I was a bit disappointed with the size of the bottle. It seemed small and expensive. It is definitely expensive, but it’s just high quality. It also doesn’t take much to get your hair clean, and for a guy, I have medium-length hair. I’m conservative with it, and together with the Hair Gloss for fine hair, it tames the daily greasies without frizzing out my hair.

Great for my fine hair and my hair smells AMAZING for two days after

So far so good! Great product so far within a week of using it. I’m very oily hair and this keeps its pretty light weight and soft after. I use it with a scalp massager for a deeper cleanse. Only reason I give it 4 stars is the rose smell (reminds me of old lady perfume). However, it smells nice once it’s dry and is very faint.

Great shampoo especially for fine and/or color treated hair. Lathers well and leaves hair feeling soft and clean.

Great shampoo ,perfect for blond Scandinavian fine hair ,nice fresh scent ,NOT overpowering though A+++++++++++

Recently tried their detox shampoo which I loved, so I wanted to give this a try for regular shampoo. Before purchasing I read the more recent reviews which were all positive. Well I should've kept reading! The first time I used this I just used for spot shampooing my face frame pieces. My husband immediately commented on the scent and how strong it was. He said it hit the back of his throat and he could taste it, that's how strong the scent is. Keep in mind, I didn't use alot the first time bc I didn't shampoo my entire head,just the front. Anyways, I went to brush my hair after and it was so tangled and gnarly. I thought weird maybe it's just from the summer, the pool, working out etc. A couple days later I washed my entire head with it. Again my hair was so tangled and dry feeling even when it was wet. When I was finally able to comb my hair I looked down at my vanity and had a good amount of breakage. Next I blow dried my hair. It was a frizzy mess and the ends were extremely dry and coarse feeling to the point where I sprayed leave in conditioner on them. After this fiasco, I thought to myself I can't be the only one, so I went back to the reviews and selected the 1 star reviews. These are spot on! Everything everyone said I experienced with this:the dryness, breakage, inability to comb. People also started talking about hair loss. Which honestly got me so nervous I washed my hair again with a more hydrating shampoo this time and deep conditioned. Now my hair feels alot better. I can't stress enough to steer clear of this stuff. This stuff doesn't even deserve 1 star and should be taken off the market.

I was hesitant at first about spending the money on this shampoo and the matching conditioner but I’m so glad my fiancé talked me into it. I have always struggled with a flaky, itchy scalp that was an embarrassing issue for me. I have wavy, medium textured hair and a lot of it to boot. Every shampoo and conditioner I tried would dry out my hair but make my scalp so greasy. I could never find a happy medium of how often to wash my hair because I would develop flakes overnight and yes, I was rinsing my hair throughly and with the assistance of a scalp massager. With this, I now wash my hair two or three times a week depending on the weather and my activities at work (I work in a factory). My hair isn’t frizzy, it looks and feels healthy, and my scalp doesn’t bother me anymore. I shampoo my hair twice every time I wash it and I still have over half the bottle left and I get an excellent lather to clean my scalp. I definitely recommend trying. The smell can be strong for those who are sensitive to smells but it wasn’t horrible enough for me to be put off by it. I would also like to note that I’ve had this product for about 3 months now and I’m very happy with my results and look forward to expanding my of the products within this range for my hair.