Retail Bound: Learn How to Sell Your Products to Retailers

The author gives some great tips on what to expect and the key steps to be successful when approaching retailers. If you are not sure where to begin this book is for you. It's full of good tips and is very easy to read. Selling to retail is NOT easy and you will make lots of mistakes if you are not careful. I found the book to be a good refresher after some starts and stops at trying to sell to retailers. It's a good book to give to your new sales/marketing team as well.

Information out of date. The glossary was the most valuable part of the book.

very good

very informative book, I am sure I can use in the future just wasn't exactly what I needed at the moment.

Yohan Jacob draws the reader in with good writing and expert knowledge.This guide is packed full of tips on how to work with retailers. The book offers plenty of suggestions on product pricing, getting the buyer's attention, as well as after-sales support, and getting repeat orders.The author shares his experiences on both sides of the fence, as a buyer, as well as a retailer, so that you can take advantage. This book has a no-nonsense approach and is simply filled with the information you need to present your product and capitalize. This book is a true success.. an event that accomplishes its intended purpose.

Very American but some useful tips for those having no experience selling into retail. On the whole some months after the purchase selling to retail is really difficult so think twice.Good Book