Fascinate: Your 7 Triggers to Persuasion and Captivation Kindle Edition

Starts out with a bang, but then quickly becomes repetitive. It is painfully obvious that her marketing ideas, while somewhat interesting, were thickly padded to make a sellable product for the general public. It didn't work. If it were drastically edited, this work would have made a spectacular article in another publication, but there is not enough meat here for a whole (smallish) book. She repeatedly tries to pass off "celebrity" quotes as facts in support of her ideas, but the incessant name-dropping becomes sickening. When she started quoting her (highly complimentary) reviewers as "authorities" in the text, I tossed it. It's just a big circle-jerk.

Each of us is fascinated by some one, some thing, or some place. We know this. But - why? What does this person/thing/place do to tap into our psyche?Sally Hogshead’s Fascinate answers these questions by introducing the reader to the seven triggers of fascination. How do prominent brands use one of more of these triggers to engage their consumers and market their products? How can each of us use these same triggers to stand out from the competition, spark conversations and create advocates?The trigger names, themselves, are fascinating: lust, mystique, alarm, prestige, power, vice, trust. (Admit it, your mental images brought a smile to your face as you read this list.)Parts I and II of the book are foundational, speaking to the need to “Fascinate” and the significance and intricacies of each trigger. (Note: Foundational does not mean boring. Sally has included interesting asides throughout the book – some insider knowledge, some provocative insights, and some “just for fun” facts.)Part III is where the magic begins. This is the work section where the reader gets to step into the discovery zone by applying these Fascination concepts to his/her own brand, product, or service.Sally describes a three stage “Fascination Plan of Attack” prompting the reader to look within for the unique, the compelling, and … yes … the strange and enticing. What trigger will prompt your customer to act? How does applying your primary trigger or a combination of two triggers position your brand to turn heads, provoke discussions, and motivate buyers?The risk of being fascinating (which may be completely counter to all of your previous marketing/branding practices) may be overwhelming. But Sally shows us the reward that “fascination” works.Take a read of this book, swallow, and then apply the concepts to your own messages and brand. It’s about the way you inspire others to act. It’s about living in the “Fascination Economy”.

The book is a hodgepodge of research on consumer behavior which you can find in common books on market research. She just coined a new buzzword "fascinate" to make the book look "something new". It's somewhat a copycat of an original book "Hidden Persuaders" by Vance Packard.

I will say this - I would read this book again for the entertainment value alone. The author, Sally Hogshead, does a great job of weaving entertaining stories into this book. The stories themselves work in the finest tradition of teaching and passing on history, as most of us learn best that way. Written by another author this could have been just another paperweight.Unless you are dead from the neck up, many times your eyebrows will go up in surprise, you will grin so wide your face hurts, you will even throw back your head and laugh! Your brain will be on fire with ideas that are relevant to your business. You will better understand how we allow ourselves to be mesmerized by people and products that we just know aren't good for us. And you will better understand how even you (and I) have the capacity to fascinate others in our own ways.Use a highlighter - make notes as you read. And not to worry, in the best tradition of people that give you the most value from a book there is a step by step method in the end to look at your business and see how you can fascinate others.I am re-writing my entire website based on what I have learned here.Bart GraggBlue Collar University - A Different Kind of Toolbox for a Different Kind of Manager

I was very much looking forward to reading this book. I had read online of a person who liked it and thought I would give it a read. Every month I purchase and read 2-3 business books on topics ranging from website design to marketing to product creation/distribution, etc.In all honesty, when the chapter on lust went into stripclub studies I was not impressed. I assumed that it would be a facinating book. It wasn't. I did not come away saying, "Wow! I have some great tools for help my sales idea/product ..." This is the first business book that I threw away the week I purchased it.

I've read Sally Hogshead's FASCINATE twice in the last 12 hours. The first time through it was for the joy of it. Sally Hogshead is a bright, witty woman who delivers with a personal style that I find very appealing. I did read with a highlighter in my hand, which is my habit when I'm reading books that concern my craft. And 7 triggers that persuade and captivate are certainly seven things I'm `fascinated' about.My second reading was just as enjoyable as the first, but this time I was in learning mode, really studying the examples and explanations she offers. While I understood the basic psychology of the majority of her triggers; I didn't fully understand, or sometimes even recognize, their origin. Or their primacy.Lust. Mystique. Alarm. Prestige. Power. Vice. Trust. The seven things that trigger humans to act or react. They are being used to fascinate you all day every day.But more important is how are you using them to fascinate others with your brand? Read the book! Do the exercises at the end relative to yourself or your brand. You'll be amazed at the power contained in these 250 pages.

I read this before Sally's current book 'How the world sees you'. I prefer the newer book, and certainly if you have that you don't need this too. It was still a good read though. Very interesting insights.

This is more for business people rather than any sort of self-help.I didn't find it helpful for my field of work.I found it repetitive and that it had too many historical references which seemed to be there to pad it out.

This is a very good book. An eye opener

Es un libro entretenido, incluso interesante. Al principio lo leí con mucho interés porque me parecía que estaba descubriendo algo increíble, pero me suscribí a los correos de la autora y la impresión que me ha quedado después de mucho spam es que es un libro de "gurús". Se inventan un método para ver la vida profesional de una forma maravillosa y aceptarse a uno mismo tal y como es, sacar tus puntos fuertes y ese tipo de cosas. Me da un poco la impresión de libro de autoayuda, en resumen, y a lo largo del tiempo, me ha desconvencido.

I was quite surprised by this book. It appealed to me because i watch one of Marie Forleo's videos on Youtube where she interviewed the author about the book.I was expecting a completely different book. I thought it would be more on the personal fascination and not so much related to business. As I started reading, I soon discovered I had been misguided, but i did NOT for one second regret getting the book. It is very smartly written, it is based on rather interesting examples and it is very easy to extrapolate the message to any other realm of one's life (it needs't be read only business-wise)I was quite satisfied when I finish the book and I have been practicing some of the techniques I read in it.I was quite sad, though, that in the book the author talks about some fascination test which can be taken online. I got quite excited about it, but when I went to the website I discovered it was not free; it was actually quite expensive :(Well, to conclude with I just would like to emphasise that it is a great book, it did FASCINATE me even though I bought it for all the wrong reasons and I strongly recommend it even as a self-descovery journey.