SchwarzkopfKeratin Blonde Hair Dye, 001 Platinum Blonde, Professional Quality Hi-Lift Permanent Hair Color, Bond Enforcing System Helps Prevent Breakage* Pre-Color Serum & Purple Conditioner Included

Best in-home hair coloring kit. Not one but two average size tubes of conditionera and results are true blonde. My hair is so thick and long that I have to buy two boxes so it’s convenient being able to order this online. Very happy with the results of this product.

I have used Schwarzkopf products since the pandemic and love them. My hair is naturally a very mousy brown, which has darkened from a dishwater blonde over the years. It’s just not a pretty color unfortunately, and thus I have been home coloring since as long as I can remember. Earlier this year I did a stint of red, but then was ready to lift back to blonde, which is my comfort zone. I used the Schwarzkopf BlondeMe blue tinted powder and developer to lift, and then let my hair rest. You can see in my first picture how dark my roots are, and the brassiness of my length. I used the Schwarzkopf 9.1 and let that sit on my roots for about 20mins, then worked it through my lengths, and gave an additional 10 mins processing time. I’m please with the way this blended my roots in, and the overall ash color. It’s a little more gray than I anticipated, but I know that it will fade. I personally like the severe ash color, and feel like it compliments my skin tone. This kit has everything I needed and is reasonably priced. I experienced no skin irritation, and feel like this left my hair in good condition after coloring. Again, I’ve been coloring my hair at home for probably 30 years, so I’m super comfortable with the experience, but I feel like, even if you’re a noob, these kits are simple to use, and I would encourage anyone to take the leap, if you’re looking for a reliable, consistently performing product.

I absolutely loved this product! I used the Schwarzkopf Keratin Blonde in shade 8.0 Medium Blonde, and the results were amazing. The color turned out beautiful and natural, with full gray coverage just like it promised.What really impressed me was the Bond Enforcing System—my hair didn’t feel damaged at all after coloring. In fact, it felt stronger and healthier. The anti-brass purple conditioner was a great bonus because it helped tone down any yellow or brassy tones, leaving my blonde color looking salon-fresh.It also claims to reduce hair breakage by up to 80%, and I definitely noticed my hair was much less dry and brittle afterward. Plus, it works on all hair types, which makes it super versatile.I 100% recommend this product. It gave me the color I wanted, treated my hair gently, and left it looking shiny and healthy. I will definitely be using it again!

Kit has all the needed items for an at home color session. I have been using Revlon Colorsilk (lightest natural blonde, then a toner when needed) on my 75% grey, once brunette hair. Thought I’d try a higher end product. I followed the directions to the letter. Where my disappointment comes from is the kits toner which left my top layer lavender after only 5 minutes after rinsing dye. I will say dye did lift well, no roots, my hair did feel smooth afterwords (I do use Olaplex products), strong smell (compared to Revlon) and I did suffer some burning scalp similar to a perm, which I don’t have with Revlon Colorsilk. 1st photo to left is before, next 2 are after. Lavender tint did not photograph well, hair just looks grey, but it is there. I know it’s a gamble when dying hair, and hair doesn’t always match the box in the end. Bottom half of hair came out the color I wanted, just the top is too light, just white with a strong lavender tint. I will most likely not buy again. It’s hard to find a pearl blonde kit. On their color chart, I will admit my hair might have been too light for this color already, so follow their guidelines to be safe.Update, I’ve been using a clarifying shampoo on top to remove toner and color is improving. Because my hair was so light and there was no real brassy tones, I should have passed on the toner. Only four stars because of smell, burning and what I consider more hair loss when compared with other hair coloring products I have used.

All chemical stages are Very Drying on hair. "Pearl blonde" had unusual effect on blonde hair. We like it, just have not seen that effect before. More gray/white than blonde. Additional conditioners would be needed to use this brand again.

I get so many compliments on this hair color by Schwarzkopf. I often need to write down the name and color for those who compliment me so they can purchase themselves or show them a photo of the box and they take a photo of the image. Terrific product, makes my hair look shiny and healthy and the color does not fade. I use this product every 6-8 weeks to cover my gray roots.

My mom loved itI gave this lightening kit to my mom as a gift, and it worked beautifully. Her hair lifted to a gorgeous platinum blonde with no brassiness, and the keratin really helped protect it. Easy to use at home, and the results looked professional. We’d definitely buy it again!

I had platinum hair but I had dark blonde regrowth underneath so I thought I'd give this a try instead of spending a couple hundred $ at the salon. Pictures 1 and 2 are the results of this product. Picture 3 is the result of Ferià platinum from several years ago.My hair is pretty healthy, fine and hasn't had any lightening done in over a year.This product made my hair very soft and shiny with no chemical damage. It gave my hair depth and dimension similar to having high and low lights. I like the end protector that is included to use pre-coloring as it completely protected my ends. However, it did not make my hair true platinum even though I was starting with natural dark blonde. I'm still very happy with the end result but took away one star because of this. If you have light blonde hair this will not give you a true platinum so it may not be for you. Also, I would not recommend using this on any color darker than medium to dark blonde.⚠️ If using this don't panic when you rinse the color out and you have completely brassy, yellowish orange hair, just apply BOTH toner/conditioner packets, leave on for 15 minutes, rinse and you will have a very pretty icey blonde!