Amazon Fire TV 50" Omni QLED Series 4K UHD smart TV, Dolby Vision IQ, Fire TV Ambient Experience, local dimming, hands-free with Alexa

I just received my 75 inch Amazon Fire TV QLED today and here are my thoughts:Delivery/Unboxing/Setup: Delivery was a breeze. It was delivered right into my apartment (I was home when they arrived). Unboxing was made easy by the box lifting off of the top of the TV instead of having to pull the TV out of the box. Setup was easy, it has prompts to connect to WIFI, etc., and it even lets you restore settings from another Fire TV if your prior TV was a Fire TV (which I did).Picture Quality: Really cannot complain here. I was able to adjust the picture and color settings to my liking, and the picture looks crisp with great color. There are so many different picture settings. Of course you will get varying degrees of quality based on how the content is broadcast (4k, UHD, HD, SD, etc.), but overall the picture quality is definitely much improved from my prior Insignia 58 inch Fire TV model from a few years ago. I turned on live sports and there is no stuttering/judder that I can see. The adaptive brightness seems to really help, especially with the display of colors vs. black as the black on my old Fire TV always looked more grey than black.Ambient Mode: A fantastic addition that I am sure I will enjoy more as time passes. This mode allows for artwork and/or widgets to be displayed on the TV all of the time when you are not watching it. It even gives you the choice of what types of artwork you want to display (such as Impressionist or Modernist) and what types of widgets (such as time, weather, or your calendar). You can ask Alexa to tell you about the artwork or simply click upwards on the remote and it will tell you the title and creator of the artwork. With how great the picture quality appears and how small of a border there is, it really does look like you have a painting on the wall. On par with the Samsung Frame at a fraction of the price. It is supposed to sense when you are in the room and turn off when you are out of the room, haven't tested that yet.Built In Alexa: A great feature that I didn't realize I was missing in my old Fire TV. I have plenty of Echo dots lying around the house that were able to connect to my prior TV, but I would have to turn around to speak at them and they never seems to control my TV very well. Having Alexa built in means I can speak right towards the TV and it can control all kinds of things like navigation programs, volume, turning the TV on/off, and telling your about the ambient artwork that is displayed.Internal Storage: This was a big issue for me with my last fire TV and it seems like it should be resolved with this one. My last Fire TV had less than 5GB of internal storage and it was always telling me that I was low on space and needed to delete apps. This TV has 11.32 GB of available internal storage, so more than double my last fire TV. Very happy about that. There is also a USB port to add external storage, but it remains to be seen which apps it will allow you to put on external storage as my last TV wouldn't let most apps be stored externally.Inputs/Ports: The TV has the following inputs/outputs: 1 Ethernet/LAN, 4 HDMI ports (1 of which is an HDMI (eARC) port), 1 Antenna/Cable, 1 USB, 1 IR emitter port, 1 Audio out/Headphone, and 1 Optical audio output. I connected my soundbar via the HDMI (eARC) port and it is great because I can control the soundbar volume with the TV remote or with Alexa. The TV also came with an IR emitter in the box.Remote: It comes with the standard Alexa voice remote, which is similar to the remote for my last Insignia Fire TV. This one has a "Settings" button which makes navigation to the settings menu much easier. Batteries are included. Wish it came with the Pro remote, but I have already ordered that to pair with this TV.Overall: 5 Stars. If you are looking for a TV with the familiarity and ease of use of the Fire TV and Alexa ecosystem, with great picture quality for a TV of this size/price, then I think this is a great value!Will update if anything changes!

Great Fire TV for the price and features. Picture and sound are both good on the 50” version that still has local dimming. Some infrequent blooming but overall another TV that proves less dimming zones isn’t a detriment with proper processing. Peak brightness isn’t as high as more expensive TV’s but is still noticeable with HDR content and very acceptable at this price. HDR10, HDR10+, HLG and Dolby Vision IQ all work well with good brightness range and color volume. Note: no Dolby Atoms for sound. I knew this, my TV is wall mounted high and tilted down slightly in a small bedroom and I have no need for a sound bar. NOTE: if using a sound bar with an optical cable, try turning the TV speakers off AND changing the output to PCM or Dolby Digital; and use HDMI 4 (ARC/eARC).This TV is a great value for my application and the budget I set for it.I’m just using the Fire TV interface and none of the HDMI inputs. So I can’t speak on Hue, Contrast and Color issues others may see. Out of the box, mine seems spot on and I currently have no want or desire to go in and adjust any settings based on the content from the various apps I’ve used.The interface isn’t as fast as the Fire TV Cube 3 or Fire Stick 4K Max but still pretty good overall. Note to new Fire TV users: the interface is slower when updates are being downloaded and installed. Check the Device Info for updates several times when first starting the TV. There will be several updates: some very big ones and 2 to 3 more little ones at the least. Keep checking back until it says that it’s “up-to-date”. THEN start to really enjoy the interface. Also the network connection and its QUALITY also plays a factor. This TV supports 2.4/5Ghz and wired (100Mbps).Ambient mode is great but just remember what the TV tells you. The power button on the remote TOGGLES between the Fire TV interface and ambient mode and that long pressing it turns the TV off. No issues with any widgets so far for me. Also, my TV easily recognizes when I enter and exit the room.If you have other Amazon products nearby that listen for “Alexa”, simply change the TV’s wake word to Computer, Amazon or Echo. Absolutely no issues with this.1. I haven’t found any “inescapable” ads to get to content. You can “click” on these shortcuts if you want but you can just user your voice to search for titles instead. Like every other TV interface or box, third party apps have their own interfaces, sign-ins, ads, etc. that can’t be controlled by Amazon, Apple, Google, TCL, etc. Third party apps also place their own ads onto the TV platform they are on based on the deals they have in place.2. The Fire TV interface is anything but complex. You can set it up anyway you want. Again, the various interfaces, profiles, etc. of third party apps are completely independent from Fire TV and on the makers of them and this would be the same on any other TV platform.3. YMMV on the interface. Third party crashes and bugs are possible too. Third party interface issues need to be reported to their makers. They manage the various versions of their app across various platforms and sometimes they aren’t all equal in performance or features offered by platform.4. It hasn’t quite been a decade for Apple to allow the removal of 1st party apps (2016) but maybe Amazon will allow certain apps to be deleted one day. But understand these devices are meant to interface with and promote Amazon products and services primarily.5. The remote button press sounds can be turned off in options for the main interface. Don’t know about the Alexa Home Theater mode but if there isn’t a way, find out if there is one and if not ask that it be implemented.6. Again, out of the box settings being what they may for everyone, at least there are detailed picture settings available for the TV and all of its inputs – all independent of one another to get things looking the way you personally prefer.