Marketing For Dummies: Use Marketing Strategies to Build Brands and Roi, Master Seo, E-commerce, Video, Digital, Social and Mobile Channels, Apply Psychology to Win Loyalty and Lifetime Value

very informative 400 page 6th edition covers lots of areas of marketing useful resource good value for money

There are multiple pages missing from the middle of the book, it jumps from 186-191 and is now too late to return