Maui Island SecretBurn to Brown Formula 8 Oz. 1pack

I have purchased this item year after year. Sometimes more than once a year! Instantly cools the burn and it will lessen the the peeling after a burn. Smells great too!

Great stuff that works better than any other product. I was lobster red after a day at beach. I put this on after getting back to hotel room and then reapplied every 4 hrs because of how bad burned (even tops of feet burned). I did this for couple days after initial burn and I have turned nicely tanned and no peeling! Def keep using this product.

Smells so good and goes on so easily.First time using this and immediately impressed.

I love this product! Not only does it take the sting out of my sunburn, it smells amazing as well! Out is not greasy, nor sticky! The picture shows my bathing suit line, and I was severely burnt 😬 in just two days the redness was significantly reduced, and as you can see, it's definitely helped heal me up quickly! Definitely recommend this product!!!

Really don't see any difference between this and pure aloe but my wife likes it so I guess it's better? I really don't know what to say other than she likes the scent and says it feels good. Being Hispanic I don't use the stuff so I guess if she likes it it's good stuff. Other friends of ours that are super pale swear by the stuff though and they seem to recover quicker than with pure aloe so I believe it works at least for them and alright I'll admit I kinda like the scent too when my wife uses it.

This product literally turns my burn right into a tan the next day. I noticed when I kept it in the fridge it works even better. I bought another bottle because how much I loved it.

This product is one of those ones that should be labeled as a 'holy grail'. An absolute miracle in a bottle for sunburns. My husband, two sons & myself just came back from a trip to Marco Island, FL where we gravely underestimated the intensity of the sun our 1st day there. Especially w/our 10 yr old, who despite slathering spf 50 on him, still suffered an intense burn. We all did actually, but he got it the worst w/blistering (complete Mom fail moment). We ran to the local Walgreens & bought it all; Bacitracine/Emergency Burn Gel/Lidocaine spray/Aloe Vera gel/SunBum after Sun relief - NONE of it was budging the pain on any of us. By Day 3 I went to Google to search any remedy & stumbled upon this product. After reading the ingredient list & noticing it's one of the only products that didn't have water listed as the first ingredient I figured we had nothing else to lose. I searched every local store on the island & nowhere sold it so thanks to Amazon's next day delivery, to anywhere that I am, I had it in hand the next day.We had to apply w/cotton balls using the slightest possible touch. It almost has a stinging affect at first, which feels like it could go really bad, but that quickly turns to giving the skin a cooling affect which I assume is the menthol. My boys are 13 & 10 & immediately went to saying it wasn't working but all I noticed was how within 10-15 min after the first application they were both up moving around w/fairly good ease. I had my husband put it on my back burn - if you're burnt bad enough anything touching you is agony so I won't say it gives an instant contact of relief. But I WILL say that after applying the product twice in the first day, we were all able to get a full nights sleep & I can confirm that our burns were officially turned to brown skin overnight. The pain was still there the next day but another day of applying this product & it was over. It's truly amazing.I will tell EVERYONE about this. How its not being sold in all of the stores in areas of immense heat like Florida is beyond me but if you're prone to burn, or even if you're not but will be outside this summer, BUY THIS!!! It's worth it!

This is my back at 10 pm. We put some of this cream on and… my back at 8 am the next morning. As a fair skinned girl that burns rather than tans, this is amazing. Love!I should mention that I am a natural red head and my burns don’t naturally run to a tan without tons of Aloe on a daily basis for days… and, still it usually just peels. This is a game changer!Update: I have been using this for about a year and recently got my first bad burn of the season on skin that hadn’t seen any sun yet. The upper part of my back, which was lightly tanned was also super red, and went to tan within a day or so. The burn on my lower back, which had no base tan, stayed burned for about 5 days (I applied this daily). At day 6-7 it did start to peel (which ordinarily would happen on days 1-2 and leave weird blotchy spots of varying levels of tan) — and it peeled a lot! But, the under skin is tan and blends in well with the top section, which was darker. I was surprised by how long it took to work this time, but it worked well and did it’s job!Updated May 2025: again, first hot sun/ burn of the season! I couldn’t find this anywhere and went for my other aloe creams, two days in a row with no relief. Still hot, ouchy and itchy, I searched harder and found my trusty Maui Island last night. This morning (day 3) my back is much less red and not itchy- much like these earlier photos.Why are you still reading? Put this in your shopping cart now! It’s a game changer!