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D**R
Good book
recommend the book to anyone frustrated by spending money on traditional LinkedIn advertising and having nothing to show for it. I liked the book. For some maybe stuff is already known, for some maybe not. For me was very informative. I actually made some changes right away. Some of us are far into the marketing already -so there is nothing new for you. But for some – it is a great start. So it all depends where are you in a personal journey. I personally liked it, it was an easy read, and I don’t mind spelling mistakes.Great intro to Josh's Appointment Generator course. This isn't the detailed course but there are more than plenty of actionable strategies you can use today to get more business. I knew I wasn't leveraging LinkedIn and Facebook properly but don't have time to send out tons of messages to my prospects. The solutions Turner offers in this book sets up a solid foundation and a way to communicate with prospects that will turn them into appointments. This is a refreshing change from all the other "social media marketing" books out there. Don't pass this one up!
W**K
You Too Can Do This
If you are a LinkedIn or Facebook user, chances are probably pretty good that you are a member of one or more groups on either or both of these social media platforms. This book is about how you can use a LinkedIn or Facebook group to position yourself as an authority and leader in your field.The author calls these groups Authority Leadership Platforms. You use the groups you create as a means to generate prospects/leads you can then approach for booking a sales presentation appointment with you. The book also describes multiple messaging campaigns that can be used in conjunction with the group, as well as a separate email campaign blueprint.I found the book to be both valuable and an engaging, easy read.If you are looking for or in need of a system that can perpetually generate leads and prospects for you, the Booked system is certainly worth your review and study.
D**S
STRAIGHTFORWARD AND TO THE POINT
I learned about Josh and BOOKED via an email from two marketers whose work I respect a lot - Callan Rush and Justin Livingston. Sight-unseen and with no hesitation I took advantage of Josh's offer to download BOOKED and then, unlike other free downloads, read it cover-to-cover in one sitting.In a word or two: GOOD STUFF!I particularly liked the simplicity of his steps to create an effective LinkedIn profile and to then to use LI to quickly build a large database of potential clients. When I finished reading that part, I sat back, slapped my forehead, and said to myself, "Of course! Why didn't I think of that?"Get the book, while it is still free, or pay the man if it is not.Implement what resonates with you, and then give the man some feedback when you are successful. His email address is Josh Turner <[email protected]>.I'm looking forward to following his blueprint and being thrilled with the results as I help more laid-off mid-career professionals win interviews as IDEAL CANDIDATES each time they apply, and stop being ignored by recruiters and hiring managers for work they've proven they can do.Don Burrows -Résumé Strategist, Amazon Kindle Best-Selling Author, Workshop Leader
C**S
The Good, the Bad, and the Ugly
The good: the book contains some useful information and was worth its (free) price tagThe bad: poor editing, missing information, sleazy marketing strategiesBottom line: If you were able to get this book for free, give it a read. It's helpful. However, it's not worth paying money for.I would like to start off by stating a couple of things:1. I like Josh Turner. I really enjoyed his last book, Connect, and implementing its strategies have paid dividends for my business.2. This book is the beginning of a sales funnel culminating in a Jeff Walker style online product launch. That may turn some people off, but I want to evaluate the book on its merits.3. I dislike 'haters' and people that leave spiteful one star reviews.Unlike Connect, this book is short, and looks like it was put together in a hurry. There are obvious typographical errors. The one place that the author doesn't skimp on is the introduction -- that is, framing "the problem" in a very detailed way. The actual meat of the book, where the solutions should be, is surprisingly sparse -- that's because the ultimate goal of the creation of the book is to get readers to join Josh's upcoming online course. Now, I have zero problem with that on its face. The problem that I do have is that the book is heralded as a "step by step" system. However, there is nothing step by step in this book.The entire process is based on the premise of starting your own facebook or linkedin group to establish yourself as an authority. However, there isn't one word on what that process should look like, how to set up, or run your group. Only that you should do it. Presumably, the step by step instructions will come in the online course.That said, I'm sure the process is sound. I do believe that Josh has used this very formula to create an abundance of wealth for himself and for his clients, and I'm thankful for the information in the book, knowing that I can use my own brain to decide how to implement the strategies that the book covers in broad strokes.I think what irks me though, and what led me to write this review, is the marketing. For example, if you read the book, there is one repeated and obvious call to action: go and watch the companion videos (the ones that are being released every few days and will culminate in asking you to join the online course). However, the tone of the videos doesn't match that of the book. In the book, he talks about the importance of hard work. However, in the videos the words ESTABLISH YOURSELF AS AN AUTHORITY OVERNIGHT flash prominently on the screen.The biggest thing is the video comments and amazon reviews. If you watch his videos you will see many positive facebook comments -- however, almost all of them reveal that the commenters WORK FOR JOSH ("head of marketing at Linked Selling", etc). That puts a seriously bad taste in my mouth. Knowing that, I checked the 5-star amazon reviews, and they scream "written by employees."[EDIT: at least two of the 5 star reviews were confirmed to be written by employees of the author; I suspect many more are but most of the suspect reviewer identities are either just first names, or listed as "Amazon customer." I looked into this because I didn't want to make an unfounded accusation, but it turned out to be correct.]Look, I know that there are mean folks who like nothing more than to throw stones at successful people, and Josh, if you're reading this, I want you to know that I like what you have to say and you've personally been very helpful to me. I appreciate that. I hope you can appreciate me pointing out where some of your marketing strategies don't line up with the values that you say you have in your videos and books.
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