IONPermanent Brights Creme Hair Colour Fuchsia Fuchsia

this is PERMANENT DYE not SEMI-PERMANENT and it works immaculately!! the issue people are having with it not working is because with permanent dye you need to mix in developer for it to work ! if you don't mix in developer then the creme won't turn blue and it won't dye your hair. anyways it lasts really long and fades beautifully I still get complimented on my hair and its been months :°)

Used with the blue sapphire for an ombre. You need the creme devolpe we used the 10 volume sensitive scalp. Came out vibrant. We are also washing her hair with cold water and matrix vibrant colors shampoo and conditioner to help keep the color longer

****Be Aware**** NOT READY TO USE. Product packaging is almost identical to the Ready to Use type. If you don't mix this the proper peroxide, it will not color the hair.

I experimented and put this over non-bleached medium brown hair (about level 5), couldn't find very many other people who used it that way, so I was nervous. But I got a really cool mauve-eggplant kind of color that I absolutely loved. It's been almost two months and it's faded pretty much back to brown, with just a tiny hint of purple. Very happy with this stuff, since most colors like this don't do great on non-bleached hair. Next time I will go for pre-bleaching (I've done it before, just didn't want to this time) for a more vibrant color, but if you want something subtle you can use this. :)

I've been using this color since it was only available in semi permanent. Although it has gotten a touch darker over the years I am loving the permanent brights. It is so nice not to have the color bleeding out every time I wash my hair and it's still wet. 🙃 Definitely USE sulfate free shampoo and conditioner with cold water washing like before. It will last longer and keep that first day shine till you need to touch up.