THINK Public Relations 2nd Edition

Without a doubt, "Think: Public Relations" is the best public relations book on the market. It engages students with its magazine style and is updated with interesting case studies and debates. Wilcox carefully researched each topic and added new perspectives. I highly recommend it.

Rented this for 20 something bucks last semester but the kindle version. I have a surface pro so I just downloaded the kindle for windows and used the book through that n I really like it not to mention the price was great too All you gotta do after you download the kindle for windows is to downolad the book within kindle (it aShould be in your libary after u purchuse it ) so u read it you can also read it offline( when your not connected to wifi) when your rent period is done it just disappears( as in amazon takes it out of your kindle library) but amazon will let you that your rent period is coming to an end

The magazine-esque format is neat considering how reading trade magazines is already so popular in this field. The content is okay, it's certainly effective enough to go with a class, but the format is the big winner her.

A great textbook! I use it for my PR class and it helps a lot.

The content is great and the book looks like magazine! But it took me a week to have the book and I order it because it labeled "Prime"

I rented this textbook and it's an easy read with good information. I got an A in my class and this book is so well put together that the information isn't scattered like other textbooks. Everything is where you expect it to be.

Not your traditional textbook which makes it easy to read, to follow and keeps it interesting. It uses up-to-date examples, it's colorful and well written.

One of the worst textbooks EVER!! It was absolutely horrible! Hard to follow, the text breaks up and is all over the board. It had no flow to it, text would jump all over the place due to all the "btw" articles, "did you know?" captions and other crap like that. It is current with the times, but my God it is dry, boring and useless in my opinion. I hated this book and if I could give it no stars, by all means I would. I cringed each time my class was assigned two to three chapters each week and were quizzed on that material. The worse part of my class was this book. I am burning it now that I'm done with the class!!