Exactly What to Say: Your Personal Guide to the Mastery of Magic Words Paperback – 1 August 2018

Excellent book.

What I liked is the crispness and directness of the content. It is an easy read but let's face it - we're not going to just read a book like this and not act on it! So I'm hoping it'll be effective in my practice.What I thought the book lacks is a variety of examples from different industries. The book comes across as too generic in its situations.I'm curious to try the tips in all situations of my life, not just the sales ones.

And we all sell all the time, to our family members selling some ideas or desires. This is a book for implementation.

Probably one of the best books I've ever read. It really teaches what it promises to on the cover. The proverb don't judge a book by its cover gets wrong in this case

Definitely useful phrasing that can be applied immediately to most situations.What I would have liked is something around using these phrases ethically.To influence/sell... the idea/product/service in a way that leaves the buyrer better off after the interaction.Else these very same phrases could be used to to manipulate/sell unethically... And associate the use of these phrases with bad outcomes (in the buyer's mind), forever

Good one

Great magic words come across due to this beautiful book.I'll definitely try to use these magic words in my vocabulary...

An interesting short book with useful examples.